Marketer
With the 2018 Major League Baseball a quarter of the way through the season, Facebook and the MLB reached a deal to stream 25 afternoon games on the social network. This means that you will be able to watch those 25 games from anywhere by simply logging into your Facebook account on either mobile, desktop or TV. The MLB games will be available for free through Facebook’s Watch Tab, which is the site’s video hub for original and live content, and can be found through the news feed.
As more and more people cut the cable cord, the rise of television streaming has grown in popularity. The 2017 NFL season marked the first season of a partnership between Amazon and the league for streaming Thursday Night Football games. With one season now in the books, Amazon is reportedly looking to build of it’s first successful season, where they say viewership of the Thursday Night Game on Amazon Prime rose 17%.
Amazon Prime took over streaming the Thursday Night NFL games from Twitter. In their first season, they built on the audience Twitter had in 2016 with the averaging per-minute audience for the 11 games hitting 310,000, which equals the 17% increase from Twitter’s numbers.