4 Reasons why your business should use video marketing

4 Reasons why your business should use video marketing

It’s no secret that video has become a staple in our everyday lives. Video marketing provides business both small and large with an attractive and shareable medium to connect with their audiences. YouTube is filled with content creators that promoting not only themselves but also brands. My son watches numerous videos on YouTube, from guys playing wiffleball leagues to kids building major league baseball stadiums made out of legos. Video is being consumed on all platforms, by all demographics.

Video is one of those must tools to have in your video marketing strategy. Plus, it nowadays it can be easy to create a short shareable piece of video content. Your marketing person can do it right on their cell phone. You strategy can also include Facebook live videos. Video is progressing rapidly and will continue to rise due to the ever changing digital landscape.

Here are 4 reasons why your business should utilize Video Marketing

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How to use Content Marketing for your Product Launch

How to use Content Marketing for your Product Launch

Getting ready to launch a new product but worried that the launch may flop? It is a fear that is normal and something that we all have when we are starting something new. As a marketer you have complete control over how you will promote your product launch. How successful your launch is can be determined by your use of content marketing and the strategies you use.

Content marketing is more important today than ever as many consumers find ads annoying during their internet experience or irrelevant to their search. Plus, many consumers even have ad blockers set-up on their desktops and mobile devices. Content marketing allows you to engage with your consumers and create content that is meets their needs and interests. You can even personalize your content to your audience while launching your product.

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Police Department Lip Sync Challenge Sweeps the Nation

Police Department Lip Sync Challenge Sweeps the Nation

If you have been on Facebook recently you probably have seen videos of Police Departments across the nation doing a lip sync video. The Police Department Lip Sync Challenge is meant to make the police departments seem more human and connect with their community. What better way to accomplish that than through music right?

This lip sync challenge seemed to have started in Texas and is very similar to the ice bucket challenge that swept that nation a few years ago. These videos appear to be fun and have generated a ton of views for each department. Utilizing music in your marketing is a great way to connect with your current audience and could even bring in a new audience. More on music videos and marketing a little later.

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What Professional Lessons you can learn from Little League

What Professional Lessons you can learn from Little League

My son recently completed his first year of Little League Baseball and I was fortunate to assist in coaching the team. As I look back on a successful season for my season, I can’t help but think of things that he learned that he can take with him throughout life. I believe that sports and being part of a team are a beneficial part of a kids life as they are growing. They can really learn a lot from it.

From the beginning my son set loft expectations; he wanted to play in the All-Star Game, play in the tournament championship game, and get a trophy. Pretty high expectations for someone who this was their first year in organized baseball. As a parent I learned to manage those expectations, while he learned what it took to achieve his goals. I fully believe that the lessons my son learned in his first year are lessons that will be with him throughout his life.

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Marketing Lessons from the World Cup

Marketing Lessons from the World Cup

Every four years the world comes together to cheer for their country in the World Cup. It is one of the biggest sporting events in the world. With soccer’s biggest event in full swing, advertisers are putting their best efforts forward to dazzle consumers. The world’s biggest event provides marketers with the opportunity to learn from some of the biggest brands. Sports participation has many benefits, but let’s take a look at the lessons marketers can learn from the World Cup and some of the biggest names in advertising.

3 Marketing Lessons from the World Cup

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How Marketers can use Data to Create Compelling Content

How Marketers can use Data to Create Compelling Content

Over 70% of marketers are planning to increase their content marketing efforts over their previous year. Gone are the days of creating a blog post and content based on what you think your customers are interested in. It is critical for you to look at your data / analytics and see what your customers are looking at and searching for. We live in a digital world and now is the time to think about how data is playing a role in your content marketing strategy.

The goal of your content marketing strategy, whether it is a blog post, Youtube video or social media post is the same, to get that piece of content in front of the right decision makers so they come to your website and make a purchase. I am going to talk about putting data at the heart of your strategy and how it can help your content marketing.

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Amazon Alexa Coming to a Hotel Room Near You

Amazon Alexa Coming to a Hotel Room Near You

This past holiday season it seemed like everyone got either an Amazon Dot or an Amazon Echo. For the past couple of month, every time that I ask my Amazon Alexa a question I was always waiting for her to do an advertisement. It has been crossing my mind lately that voice search marketing is on the horizon or some how us marketers are going to figure out a way to take advantage of this technology. This week Amazon announced a new program called, Alexa for Hospitality. This program will bring Alexa to chain hotels across this nation.

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Magical Marketing Lessons from Disney World

Magical Marketing Lessons from Disney World

As a kid I was fortunate enough to get to go to Disney World. It is something that every kid dreamed of. It is something that my wife and I wanted to do for our son, and I am extremely blessed to have been able to take our son there for Spring Break this year. Not only is it a once in a lifetime experience, it is the “happiest place on earth”.

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5 Reasons Content Marketing is Important for your Business

5 Reasons Content Marketing is Important for your Business

Content remains king. Like most businesses, your business are probably struggling with time to keep your blog and website content updated, what to post on your blog, and with how to speak to today’s consumers. Content marketing is not a new concept. Content marketing and storytelling are more than advertising, they are about showing your current and potential consumers who you are. It’s about creating content that provides value to your audience that is consuming it.

Today’s consumer receives their media differently than they did a few year ago. Plus, Social Media and Digital communication have transformed how businesses communicate with buyers. Rather than just putting together a brochure to hand out, marketers need to take that brochure a step further and put that brochure digitally in content form on their website. This was previously done by direct mail pieces and advertorial content in magazines. Today it is more important than ever for small businesses to have a content marketing strategy.

Here are 5 reasons your small businesses needs to do content marketing.

1. Boost Organic Search Visibility

Today, marketers are creating more content than they ever have before. Creating a ton of content is good, but what is even better is creating quality content that resonates with your consumers. This is an area that small businesses can level the playing field with their competitors and really stand out from the crowd. By creating content regularly, I don’t mean writing a blog post once a month, I mean posting content on your blog a couple times a week. By creating regular content you can boost your organic search visibility, and propel you to the top of the search results. With a content strategy focus on answering consumer questions and being helpful by providing them with the information that they are seeking, you will be become the authority on the topic and be a source of reference for them. Turning the consumer from a 1 time buyer to a brand supporter for life.

2. Increase Web Traffic

One of the main goals of every business, besides increasing sales, is to increase website traffic. One way to do this is by through content marketing. Creating regular content on your website is a must. The more content that you are able to produce, the more information you will be able to share on your social channels, the more links there will be to your business in the organic search results, and the more opportunities that potential consumers have to find you. Google has a tendency to prioritize new content and give presence to businesses / organizations that add fresh content regularly. Plus, businesses that have an active blog, have more indexed pages on the search engines that ones that do not. If you are not adding updated content regularly, you would be missing out on a ton of organic search traffic.

3. Build Consumer Loyalty

Once a consumer makes a purchase, you don’t want them to disappear and not come back. One way to keep them coming back is by providing great content. They have already bought a product from you so they do not need the hard sell, they want to learn about new products and offerings and to learn something about you that they may not have known before. Be helpful in your content and the consumer will keep coming back. This is the perfect opportunity for you to build a relationship with the consumer. Understand their wants and needs and solve their problem through your story. Consumers want to do business with a brand that they trust.

4. Content Builds your Brand

Everything that you do online is about building your brand. Content is every where today. Your billboard, radio or TV commercial may entice a consumer to come to your website, but your content will keep them on your site longer and keep them coming back for more. To do that, you need to create great content. Content can be anything from a blog post, Twitter post, Facebook or Instagram update, or a YouTube Video, you just have to have it all working together. Creating content is today’s version of word of mouth advertising is a great way for you to introduce your business to new audiences and retain your past consumers. This will also help to get consumers talking and sharing about your business to their networks, which is a huge win.

5. Creates Longer Customer Retention

It is a lot easier to sell to an existing customer than it is to new customer. Once a person buys from you they are more likely to possibly like you on Facebook, follow you on Twitter or sign up for your newsletter. This allows you to keep those customers updated with new product offerings and services, tips and insights, and build a relationship with them, providing numerous upselling opportunities for you. Content allows you to talk with the customer long after they have purchased from you.

Content can be a very powerful tool in your marketing strategy. How are you using content in your marketing plan?

My Favorite 2018 Super Bowl Commercials

My Favorite 2018 Super Bowl Commercials

Well the big game is now over and the Philadelphia Eagles beat the New England Patriots. Not only was it a great football game for sports enthusiasts to watch, the Super Bowl commercials where also a step up from last year. For all of us who were interested in the commercials had a lot to talk about. It’s the one time a year, everyone watching discusses the ads live and the next day without know budget, client constraints, timeline or strategy. With this being one of the single biggest sporting events of the year, which receives massive viewership, it also makes it one of the top marketing opportunities for a variety of brands. At least brands that are willing to spending more than $5 million on a 30-second TV commercial. Below are my favorite commercials from the big game.

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