It’s no secret that video has become a staple in our everyday lives. Video marketing provides business both small and large with an attractive and shareable medium to connect with their audiences. YouTube is filled with content creators that promoting not only themselves but also brands. My son watches numerous videos on YouTube, from guys playing wiffleball leagues to kids building major league baseball stadiums made out of legos. Video is being consumed on all platforms, by all demographics.
Video is one of those must tools to have in your video marketing strategy. Plus, it nowadays it can be easy to create a short shareable piece of video content. Your marketing person can do it right on their cell phone. You strategy can also include Facebook live videos. Video is progressing rapidly and will continue to rise due to the ever changing digital landscape.
Here are 4 reasons why your business should utilize Video Marketing
If you have been on Facebook recently you probably have seen videos of Police Departments across the nation doing a lip sync video. The Police Department Lip Sync Challenge is meant to make the police departments seem more human and connect with their community. What better way to accomplish that than through music right?
This lip sync challenge seemed to have started in Texas and is very similar to the ice bucket challenge that swept that nation a few years ago. These videos appear to be fun and have generated a ton of views for each department. Utilizing music in your marketing is a great way to connect with your current audience and could even bring in a new audience. More on music videos and marketing a little later.
With the rise of Virtual Reality, 360 video, Facebook Live, etc, video marketing isn’t just the next big thing in marketing, it’s here and it’s exploded in popularity. If you haven’t started to build your video marketing strategy, there is a very good chance that you are falling behind your competitors. This trend is not going away and it will evolve extremely fast. We have seen our Facebook feeds be dominated by more video and live video, virtual reality is finally going to make its mark this year, major brands are already using augmented reality and 360 video is becoming increasingly popular by marketers. Plus, people are now watching 1 billion hours of YouTube videos per day.
No matter the industry in you are in, 80% of your customers’ time spent online is watching videos. What does this mean for you? It means that if you’re not creating videos now, soon enough you’ll be missing a serious opportunity to better engage your consumers.
Here are 5 Reasons Why Your Brand Needs a Video Marketing Strategy