What is live streaming and how to do it successfully

What is live streaming and how to do it successfully

Video is king. Not just recorded and branded video that you are putting out there but live streaming is very popular. Right now, not only are brands live streaming events to their customers and potential customers but every day and people are branding themselves by live streaming events and happenings in their own community. Live streaming is changing the way that marketers are interacting with their customers. It is no longer a novelty to have live streaming included in your marketing strategy, whether you are building your personal brand as a streamer or a marketer, live streaming is a great way to engage with your audience and be authentic.

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Photo Credit: techmeme, Amazon Alexa

Amazon Alexa Coming to a Hotel Room Near You

This past holiday season it seemed like everyone got either an Amazon Dot or an Amazon Echo. For the past couple of month, every time that I ask my Amazon Alexa a question I was always waiting for her to do an advertisement. It has been crossing my mind lately that voice search marketing is on the horizon or some how us marketers are going to figure out a way to take advantage of this technology. This week Amazon announced a new program called, Alexa for Hospitality. This program will bring Alexa to chain hotels across this nation.

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NASCAR Track Forms Its Own eSports Team

NASCAR Track Forms Its Own eSports Team

This past Sunday was the running of the 60th Daytona 500. The Great American Race. I am not the biggest racing fan, but every year I tune in to watch NASCAR’s biggest race of the year. I like to hear what changes are made to the sport every year, and what new technology that is brought to the sport from the broadcast networks. This year, I found out that not only are NASCAR teams working on an esports venture that would hold racing video game tournaments held at tracks during event weekends, but the track Richmond Raceway is the first track to form an esports team.

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NBA Streaming It’s G-League on Amazon’s Twitch

Twitch NBA BasketballIn my last post, I talked about how streaming of NFL games on Amazon increased in 2017, well Amazon looks to increase footprint in sports with NBA’s G-League on Twitch. If you don’t know, Twitch is a video-streaming platform that is owned by Amazon. Starting this season, the NBA will showcase 6 G-League games per week by streaming them on Twitch. Previously, Twitch has been widely known for streaming video game action but has now expanded into other mediums such as sports. This is just another example of what viewing sports online might look like in the future.

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Streaming of NFL Games on Amazon Increased in 2017

streamingAs more and more people cut the cable cord, the rise of television streaming has grown in popularity. The 2017 NFL season marked the first season of a partnership between Amazon and the league for streaming Thursday Night Football games. With one season now in the books, Amazon is reportedly looking to build of it’s first successful season, where they say viewership of the Thursday Night Game on Amazon Prime rose 17%.

Amazon Prime took over streaming the Thursday Night NFL games from Twitter. In their first season, they built on the audience Twitter had in 2016 with the averaging per-minute audience for the 11 games hitting 310,000, which equals the 17% increase from Twitter’s numbers.

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Minnesota Vikings Launch Virtual Reality App

virtual realityMillions of people watch sporting events, especially the NFL. It is reported that in 2016, viewership averaged 16.5 million people watching each game. NFL stadiums have a seating capacity for a fraction of their fan base, for example, the Minnesota Vikings new stadium, U.S. Bank Stadium, can seat exactly 66,655 spectators. A big number, but it is only a fraction of their fan base. Teams understand this and are always looking for innovative ways to make the in-stadium experience more enjoyable. The Minnesota Vikings have come up with a new marketing tool to bringing fans “inside” the stadium, as they will become the first NFL team to launch a virtual reality (VR) application for Oculus.

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