How Brands Can Take Advantage of IGTV Video

How Brands Can Take Advantage of IGTV Video

Video has always been king. This week Instagram rolled out it’s latest major updated with IGTV. This will allow users to upload videos of up to one hour in length. Previously users could only upload videos of a limit of one minute. Users can access IGTV Video on the Instagram homescreen or download the standalone app. This is a game changer for creators and marketers alike. Creators will be able to develop their channels with different videos that users can subscribe to and even put links in the description of their videos to drive traffic to their personal website or elsewhere.

Currently, there are no ads on IGTV, but in their announcement of the update, Instagram did mention that ads could eventually end up here. But that doesn’t mean this is not an additional place for brands to create and distribute long form videos.

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3 Reasons Why You Need a Social Media Plan

3 Reasons Why You Need a Social Media Plan

Recently, I was asked about creating a Social Media Plan for posting on Facebook. I can totally understand why there wasn’t one in place already or they were hesitant about creating one. By not having one, you can post what comes to mind that day or what you find ‘hot’ in your network. Finding something to post everyday without a plan will become difficult and you’ll find yourself posting just for the sake of posting. There won’t be rhyme or reason for your posts and you may not a return from those efforts.

Your business can not afford to miss out on the opportunity to influence the 68% of U.S. Adults who utilize Facebook. In this post, I will provide you with 3 reasons why you need to have a Social Media Plan.

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Facebook set to stream 25 MLB Games this season

Facebook set to stream 25 MLB Games this season

With the 2018 Major League Baseball a quarter of the way through the season, Facebook and the MLB reached a deal to stream 25 afternoon games on the social network. This means that you will be able to watch those 25 games from anywhere by simply logging into your Facebook account on either mobile, desktop or TV. The MLB games will be available for free through Facebook’s Watch Tab, which is the site’s video hub for original and live content, and can be found through the news feed.

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Brewers, Cubs Provide Social Media Entertainment

Brewers, Cubs Provide Social Media Entertainment

During a baseball game, most of the drama usually unfolds while the teams battle it out on the field. Whether it is a come from behind victory, the home run, a stellar pitching performance or a great defensive play. Consumers are catching the moment as it happens. When the teams are not playing, fans can stay in touch with what their favorite team by following them on social media. Fans usually follow their teams social channels to see highlights from the previous days game or get the lineup for next game. In reality, it is what teams do on social between those posts that keeps fans engaged and following.

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Social Media Crisis Communication Tips in the Digital World

Crisis CommunicationBy now, everyone has seen the viral video of a passenger being taken off a United Airlines flight. What happened next is a text book example of how to do PR wrong. The United Airlines CEO’s inadequate response sparked even more outcry on social media. Now, I am not going to get into what they did wrong, but I am going to talk about why everyone organization, whether your a small business, tourism organization, or a large company, you need to have a social media crisis communication plan in place. It doesn’t matter how big your brand is anymore, social media gives us all the same opportunities to be creative, stretch our reach and engage with consumers from all over the world. if you’re prepared with the right crisis plan, a social media crisis can be transformed from a negative situation into yet another positive brand opportunity. Remember it takes 20 years to build a reputation and less than 5 minutes to destroy it. Your brand should be prepared for when a potential crisis occurs.

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4 Ways Brands Can Use Twitter As A Customer Service Tool

Twitter Customer ServiceTwitter makes it incredibly easy for brands to connect with their consumers and for people to connect with other people of the same interest from all over the world. It’s why I still love twitter today. I love connecting with people in my industry, participating in chats like #BlogChat or #TourismChat, and tweeting about the big game with other fans from around the world. One of the other reasons that I enjoy Twitter is for the customer service that brands can provide their customers. I recently experiences this first hand. When my AT&T internet promotion expired, after getting no where by calling, I turned to Twitter. I tweeted to them and within an hour I received a response, saying they had me covered and to DM them. I proceeded to DM with them back and forth and finally receiving a fantastic new promotion. They provided great customer service right through Twitter.

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What Brands Can Learn From the MLB’s Social Media Strategy

MLB Social MediaBaseball is back! To quote lyrics from the Go Cubs Go song, ‘Baseball season’s underway, well you better get ready for a brand new day.’ With opening day today in Milwaukee, I want to take a look at what businesses can learn from MLB to correctly do social media. I am Brewers fan, so I am biased to their social media. First, I was happy for the Cubs that they won the World Series in 2016. It was cool to see the city so electric, was extremely awesome. I remember the Brewers playoff run in 2011, going to all the home games and feeling the city pounding beneath my foot. It’s what playoff baseball is all about and what baseball can do for a city.

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How to Properly Use Hashtags – The Do’s and Don’ts

HashtagsIt’s 2017, and hashtags are every where. They are on television shows, award shows, sporting event telecasts, advertisements, etc; for viewers to connect with other people around the world on their social media accounts who are watching the same show. Basically, allowing you to connect with and engage other online users bases on a common theme or interest. In today’s world, hashtags have a place on all of the popular social media channels, including, Facebook, Instagram, Twitter, and Pinterest. Utilizing hashtags is the most popular means of categorizing content on social media. It allows for your own content to be discovered, and makes it easier for you to find relevant content from other people and brands. Still, the most effective use of hashtags has become the organization they provide online; tracking and participating in social media discussions.

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5 Reasons Your Organization Should Blog (Regularly)

5 Reasons Your Organization Should Blog RegularlyThe longer I am on the agency side of things, the more often I witness marketers missing the boat with blogging, at least in the tourism industry. Granted, the majority of the websites I visit have a blog, it is then when I click on it, I notice that it hasn’t been updated in months, sometimes longer. Wait, what? One of the first things that I did when I started at Visit Lake County back in 2007 was launch a blog that was regularly updated. It was the back bone to my content strategy.

A blog doesn’t have to be 1,000 words or even 500 words every post. It can be several pictures with brief captions, videos, etc to tell the story of your brand. Many tourism organizations go on their local radio station to talk about upcoming events. I would think the person going on the radio would have their talking points about the events written down. BOOM! There is a blog post. Just like that. Already written, just put it on your website. For many execs who don’t “get it” when it comes to content marketing, their immediate response is, no way, we don’t have time. But for us marketers that have witnessed the power of a blogging regularly and a strong content strategy, the answer is; absolutely,  you should be blogging regularly.

Here are my 5 reasons your organization should blog regularly.

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Top 5 Things Brands Should Stop Doing On Social Media

Top 5 Things Brands Should Stop Doing On Social MediaAs the new year is now in full gear, I have read numerous articles on Digital Trends and what to look for the upcoming year. The more I look around and notice that brand / businesses are still falling short on social media and digital. In order to advance digital in 2017, we first need to correct our mistakes and enhance what we were doing in 2016. Social Media has been around for awhile now, and many people managing brands Social Media channels have years of experience doing so, and should be well past the ineffective social media and digital habits. If you have not made any New Year’s Resolutions yet, there is still time to do so, and you and/or your business is still doing any of these, let’s make a resolution to stop and adopt better practices, strategies and become better marketers.

Here are my social media, digital and web items that should be left in 2016.

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