Video has always been king. This week Instagram rolled out it’s latest major updated with IGTV. This will allow users to upload videos of up to one hour in length. Previously users could only upload videos of a limit of one minute. Users can access IGTV Video on the Instagram homescreen or download the standalone app. This is a game changer for creators and marketers alike. Creators will be able to develop their channels with different videos that users can subscribe to and even put links in the description of their videos to drive traffic to their personal website or elsewhere.
Currently, there are no ads on IGTV, but in their announcement of the update, Instagram did mention that ads could eventually end up here. But that doesn’t mean this is not an additional place for brands to create and distribute long form videos.