Having a website in today’s world is no longer a necessity, it is a requirement to serve your customers. Not only that, but in today’s high tech environment, your website needs to be able to serve customers in helping them make a purchase. There is no better time to invest in building a website or expanding on your current website. There is a wide variety of reasons to have a website and sites with content posted regularly will grow exponentially over time.
Recently, I wrote about why website content is important, which is crucial to the success of a new website or an existing website. Now, I want to inform you on 5 reasons you need to have a website if you do not already have one.
5 Reasons Your Business Needs A Website
Attract New Customers Through Google
A website will get you to appear in Google searches, which will make it easier for clients to find you. In today’s world, everyone is searching on Google for what they are looking for. After they hear about you from a friend or from an ad, the potential consumer will go on Google and search for your business and also take to Social Media to check out your social sites. Now. if your site is probably tagged, keywords added and Search Engine Optimization (SEO) was completed on your site, you will appear in top searches on Google. People will be able to find your website on Google through keywords or related keywords. This is free traffic to your website because you are not paying for it. They are doing a search on Google and your website is appearing in top searches of the keywords that the person is using.
You Control the Story
You can not control what people say about you on Social Media, but you can control the narrative of your story through your website. With a blog on your website you control the story and that is also an additional page that will be indexed by Google. That is also fresh content on your website. Google loves fresh content. The more you create fresh content the more that Google will index your site and allow you to appear in more searches. A blog on your website allows you to get your story, message and personality in front of your target audience and if they like the content they will keep coming back to your website. It is becoming harder and harder to promote your public relations messaging in the newspaper or newscasts, so your website allows you to publish that information to the masses.
Branding
Having a website will make your brand more visible. Customers are now expecting your business to have a website. Not just to have one, but one that is user friendly, informative and allows to them to easily make a purchase. A website is your storefront on the internet. It serves as your online customer service tool, providing consumers the information that they need before they enter your actual storefront or make a purchase on your site. Website branding is a lot more than colors and logos, it is about being aesthetically pleasing, easy to navigate and an extension of your brand.
Showcase your Products and Services
With high quality imagery throughout the site, you can show off your products that customers will receive from you. These high quality images throughout your site have the potential to give customers a sense of the feeling they will get when they step front into your actual store. The number one reason to have a website is to attract new customers and retain current customers. So, it is extremely important that it displays information on who you are and what you do to help customers make an informed purchasing decision. Make the search process for the customer easy by showcasing what you have to offer.
Generate Leads
Lead generation is an important part of marketing and your email marking program. Your site is the best place to capture those email addresses to build your email marketing program. With a site you can offer monthly subscriptions, newsletters, e-book, or access to premium content. This will enhance your reputation, add value to your business, and gain the trust of future customers.
A website is an investment to grow your business. Without one, you will not be found online but your customers or google and your business will not grow. Go where your customers and bring the ease of shopping to them.
