Early this week I wrote about 5 Content Marketing Do’s to help you create better content and generate visitors to your website. I believe that content marketing is the backbone to any marketing strategy. When I worked at a Convention and Visitors Bureau, I created a content marketing strategy that was the pillar of our overall marketing strategy. By doing that, I was able to increase our web traffic by 35% year over year and our organic traffic by over 20%. The content on our website pages and from our blog, provided with us a stronger social media strategy, increased SEO, and better storytelling of our destination / brand.
In today’s marketing world, quality content is the best way to increase your search rankings, and gain consumers’ attention. Instead of just boosting your website stats for a day, a month or short term such as a marketing campaign that only runs in the summer, content marketing is an ongoing source of sustenance for a brand. Content is evergreen in nature, but should include a mix of niche posts / stories. Content marketing is about offering information your consumers want. You already read about the 5 Content Marketing Do’s, no we want to talk about the 5 Content Marketing Don’ts.
