The Importance of Visual Content Marketing

visual content marketingIf you have not invested in visual content marketing yet, you should. Visual content can significantly boost the results of your digital marketing efforts. Marketers who have embraced quality visual content are reaping the rewards in terms of more fans, followers, site visitors, longer time on site, referral traffic, leads, clients, and revenue. As we head to the end of 2017, if you are not focusing on visual content in your marketing strategy, whether on social, email campaign, or your website, it’s time to restructure your plan to include an emphasis on visual content. In today’s digital age, visuals help tell your story. Visual content can be an incredibly powerful marketing tool, and one that helps your target audience remember you.

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One Way To Develop Content Throughout Your Website

Content MarketingIt is easy to get caught up in content marketing. Rightfully so, content marketing is popular for good reason and I am a proponent for content marketing. In my last blog post I talked about the differences between SEO and SEM. Now, I am going to be talking about how convention and visitors bureau’s can develop content throughout their website to improve their SEO. One thing that I also notice on CVB websites is when you click on the dinning section or the hotel section of their site, there are a few sentences and then listings of all the the restaurants or accommodations in their destination. In this blog post, I am going to discuss how you can enhance those listing pages into dynamic content pages that helps your SEO and overall marketing.

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The Difference Between Content and Content Marketing

Content and Content MarketingWith every business from private to public to non-profit, including tourism organizations, producing more content today than they did last year, it is important for marketers to understand the difference between content and content marketing. Everyone is creating content. But with content marketing, you’re attracting an audience to a brand-owned destination versus interrupting an audience on another platform. Many businesses are creating content that supports the brand or products they sell, not because it meets the customers need. The problem with most of this content is that it isn’t created for the audience you are trying to reach, engage and convert. Stop creating content that sells. Stop creating campaigns that have a short shelf life. Start creating content that is helpful and lasts more than your traditional campaigns. Create evergreen content that can be used over time.

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5 Tips For A Better Business Blog

business blogBlogging is one of the most valuable tools that businesses have to engage with their present and future customers. There are many benefits for businesses / organizations to be blogging, especially if you are a tourism organization. When I create a content marketing strategy, blogging is one of the pillars of that strategy. It provides content for us to post on our social media channels, in our newsletters, provides content on our site that helps increase our organic search, and keeps consumers coming back. It is of my opinion that organizations should publish a blog at least once a week, but realistically, I had our tourism organization publishing a blog 3 times a week. Which had a huge impact on our social media marketing, website stats and SEO. There are many reasons why blogging is beneficial for your business.

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Why Brands Should Create Content Before An Ad Campaign

Create Content before an ad campaignAs you know, I am big on content marketing and believe you should create content before an ad campaign. I feel that it is vital to the success of your overall marketing plan and affects your traditional advertising, social media posts / ads, SEO and more. When I talk to people and they tell me, yeah we have content, we write blog posts, I always ask them how often they publish blogs and are they creating content on other pages of their website. When I first got started in marketing I thought I knew the concept of content marketing and what had to be done; content marketing referred to blogs and traditional marketing was everything else being TV, radio, newspaper, billboards, etc. Bottom line, I was under the impression that content marketing started and stopped with blogging, but there is much more to it than that. I then changed my strategy and started creating content on every page of the website, creating “guides” and experiential content that was both evergreen and niche targeted.

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How Storytelling Connects Your Brand With Your Audience

StorytellingIn my recent posts, I have discussed why brands need a content strategy, 5 Content Marketing Do’s and 5 Content Marketing Don’ts. Obviously, creating content to tell your brand’s story is something that I am passionate about and feel that all brand’s should be doing. Storytelling is a part of our everyday experiences, from the news we watch, the sports we consume, to our conversations with others, etc. Every brand has a story to tell, and telling those stories allows them to connect with consumers through shared experiences. Storytelling isn’t just about writing a blog post or adding content to a page on your site, it’s about extending that story, through memes, photos, videos, and connecting with the audience. Consumers like to connect with and share stories that tug at their emotions. In tourism, by telling the story of spring break or summer vacation in your destination, you are hitting on the consumers emotions of what they envision their vacations to be.

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