Video is king. Not just recorded and branded video that you are putting out there but live streaming is very popular. Right now, not only are brands live streaming events to their customers and potential customers but every day and people are branding themselves by live streaming events and happenings in their own community. Live streaming is changing the way that marketers are interacting with their customers. It is no longer a novelty to have live streaming included in your marketing strategy, whether you are building your personal brand as a streamer or a marketer, live streaming is a great way to engage with your audience and be authentic.
In my last post, I talked about how streaming of 
As more and more people cut the cable cord, the rise of television streaming has grown in popularity. The 2017 NFL season marked the first season of a partnership between Amazon and the league for streaming Thursday Night Football games. With one season now in the books, Amazon is reportedly looking to build of it’s first successful season, where they say viewership of the Thursday Night Game on 
Millions of people watch sporting events, especially the NFL. It is reported that in 2016, viewership averaged 16.5 million people watching each game. NFL stadiums have a seating capacity for a fraction of their fan base, for example, the Minnesota Vikings new stadium, U.S. Bank Stadium, can seat exactly 66,655 spectators. A big number, but it is only a fraction of their fan base. Teams understand this and are always looking for innovative ways to make the in-stadium experience more enjoyable. The Minnesota Vikings have come up with a new marketing tool to bringing fans “inside” the stadium, as they will become the first NFL team to launch a virtual reality (VR) application for Oculus.