Millions of people watch sporting events, especially the NFL. It is reported that in 2016, viewership averaged 16.5 million people watching each game. NFL stadiums have a seating capacity for a fraction of their fan base, for example, the Minnesota Vikings new stadium, U.S. Bank Stadium, can seat exactly 66,655 spectators. A big number, but it is only a fraction of their fan base. Teams understand this and are always looking for innovative ways to make the in-stadium experience more enjoyable. The Minnesota Vikings have come up with a new marketing tool to bringing fans “inside” the stadium, as they will become the first NFL team to launch a virtual reality (VR) application for Oculus.