Super Bowl LII is finally here. Sports enthusiasts are closer to seeing the Philadelphia Eagles square off versus the New England Patriots for the right to take home the Vince Lombardi Trophy. For advertisers and marketers, the big day has finally arrived where their creativity will be showcased for the world to see. The massive amount of people who will be viewing the big game, makes it one of the biggest marketing opportunities for brands. It is the one day a year that consumers actually look forward to seeing the commercials, and they even talk about them the next day. Well, if you are like my wife, you are probably looking forward to the Justin Timberlake halftime show more than anything.
The smart home is official here. This holiday season, it has been reported the Amazon’s Echo Dot smart speaker and its built-in Alexa voice assistant dominated the sales charts. So following the Christmas holiday, Amazon announced the Echo Dot was the best-selling product of the holiday season on its website. The Alexa app also made its way to the number 1 spot on the App Store for the first time, and the Google Home app managed to sneak into the top ten. It’s easy to say, ‘Oh look, a lot of people got smart speakers this holiday season,” but this is an important milestone, as the smart home is finally upon us. If you are like the many people and got a smart home speaker this holiday season you are not alone.