Blogging is one of the most valuable tools that businesses have to engage with their present and future customers. There are many benefits for businesses / organizations to be blogging, especially if you are a tourism organization. When I create a content marketing strategy, blogging is one of the pillars of that strategy. It provides content for us to post on our social media channels, in our newsletters, provides content on our site that helps increase our organic search, and keeps consumers coming back. It is of my opinion that organizations should publish a blog at least once a week, but realistically, I had our tourism organization publishing a blog 3 times a week. Which had a huge impact on our social media marketing, website stats and SEO. There are many reasons why blogging is beneficial for your business.