How Social Media Has Changed Live Sports Marketing For Brands

How Social Media Has Changed Live Sports Marketing For Brands

The 2018 Winter Olympics in Pyeongchang just ended and it was one of the most buzzed about Olympics from what I recall, and it was due to social media. The evolution of social media has opened up previously inaccessible topics on the Olympic Village conditions, the stories of Olympians, and interacting with Olympians that viewers did not have access to before. How we engage with athletes, share our passion for the competition we are witnessing and interact with sports has changed dramatically. Brands are generating exposure by joining the conversation during live sporting events.

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