How Tourism Benefits a Community

How Tourism Benefits a CommunityTourism is a billion dollar industry. In smaller communities it is a million dollar industry. Every community, along with their Destination Marketing Organization (DMO), expect to build of the previous years success with new attractions, restaurants, and amenities. My hometown of Sheboygan, WI is a small community whose tourism destination status is on the rise, and the community has definitely changed since I was a kid running through the streets. In 2015, visitors spent $215 million in Sheboygan County. A small amount compared to the visitor spending of $1 billion dollars in the DMO county in IL that I was a Director of Marketing of, BUT quite impressive for a community who is continuing to grow as a tourism destination. Now, the city has been mentioned as a possible location for an NBA D-League team. Impressive for a small community along the shores of Lake Michigan.

Read more