website

Why Your Business Needs A Website

Having a website in today’s world is no longer a necessity, it is a requirement to serve your customers. Not only that, but in today’s high tech environment, your website needs to be able to serve customers in helping them make a purchase. There is no better time to invest in building a website or expanding on your current website. There is a wide variety of reasons to have a website and sites with content posted regularly will grow exponentially over time.

Recently, I wrote about why website content is important, which is crucial to the success of a new website or an existing website. Now, I want to inform you on 5 reasons you need to have a website if you do not already have one.

5 Reasons Your Business Needs A Website

Read more

Difference between SEO and SEM

Difference between SEO and SEMSearch engine optimization (SEO) and search engine marketing (SEM) can be a difficult concept to grasp. In short, SEO is about increasing the amount of website visits by getting your website to appear on the 1st page of the search results returned by the search engine (Google or Bing). While SEM is internet marketing that increases your website’s visibility through advertising on Google or Bing. There is a difference between the two and it is important to understand that difference. In this blog post, I will explain the difference of each and how they can help your website results.

Read more