Sports Archives - Page 2 of 4

NASCAR Track Forms Its Own eSports Team

February 20, 2018Anthony

This past Sunday was the running of the 60th Daytona 500. The Great American Race. I am not the biggest racing fan, but every year I tune in to watch NASCAR’s biggest race of the year. I like to hear what changes are made to the sport every year, and what new technology that is brought to the sport from the broadcast networks. This year, I found out that not only are NASCAR teams working on an esports venture that would hold racing video game tournaments held at tracks during event weekends, but the track Richmond Raceway is the first track to form an esports team.

My Favorite 2018 Super Bowl Commercials

February 6, 2018Anthony

Well the big game is now over and the Philadelphia Eagles beat the New England Patriots. Not only was it a great football game for sports enthusiasts to watch, the Super Bowl commercials where also a step up from last year. For all of us who were interested in the commercials had a lot to talk about. It’s the one time a year, everyone watching discusses the ads live and the next day without know budget, client constraints, timeline or strategy. With this being one of the single biggest sporting events of the year, which receives massive viewership, it also makes it one of the top marketing opportunities for a variety of brands. At least brands that are willing to spending more than $5 million on a 30-second TV commercial. Below are my favorite commercials from the big game.

Super Bowl Commercials to Watch For

February 4, 2018February 4, 2018Anthony

Super Bowl LII is finally here. Sports enthusiasts are closer to seeing the Philadelphia Eagles square off versus the New England Patriots for the right to take home the Vince Lombardi Trophy. For advertisers and marketers, the big day has finally arrived where their creativity will be showcased for the world to see. The massive amount of people who will be viewing the big game, makes it one of the biggest marketing opportunities for brands. It is the one day a year that consumers actually look forward to seeing the commercials, and they even talk about them the next day. Well, if you are like my wife, you are probably looking forward to the Justin Timberlake halftime show more than anything.

Last One Touching Mercedes Benz Wins Car During Super Bowl

January 28, 2018January 28, 2018Anthony

The Super Bowl is a week away. Whether you are excited for the game itself, the commercials or the Justin Timberlake halftime show, like my wife is, either way many people will be watching as it is the biggest televised sporting event. Commercials, advertising, it’s the biggest event for marketers, where they launch new creative, and campaigns that can propel a company for the year. Sure you have heard the phrase, Last Man Standing, Mercedes Benz has taken that type of approach and theme into their Super Bowl commercial. There is a twist though, this will be a contest where the Last One Touching a car wins that car. That’s right, Mercedes Benz will giving away a car to the person who has his or her finger continuously placed on the top of the car on their smartphone screen the longest.

NBA Streaming It’s G-League on Amazon’s Twitch

January 27, 2018Anthony

Twitch NBA Basketball In my last post, I talked about how streaming of NFL games on Amazon increased in 2017, well Amazon looks to increase footprint in sports with NBA’s G-League on Twitch. If you don’t know, Twitch is a video-streaming platform that is owned by Amazon. Starting this season, the NBA will showcase 6 G-League games per week by streaming them on Twitch. Previously, Twitch has been widely known for streaming video game action but has now expanded into other mediums such as sports. This is just another example of what viewing sports online might look like in the future.

Streaming of NFL Games on Amazon Increased in 2017

January 21, 2018January 21, 2018Anthony

As more and more people cut the cable cord, the rise of television streaming has grown in popularity. The 2017 NFL season marked the first season of a partnership between Amazon and the league for streaming Thursday Night Football games. With one season now in the books, Amazon is reportedly looking to build of it’s first successful season, where they say viewership of the Thursday Night Game on Amazon Prime rose 17%.

Amazon Prime took over streaming the Thursday Night NFL games from Twitter. In their first season, they built on the audience Twitter had in 2016 with the averaging per-minute audience for the 11 games hitting 310,000, which equals the 17% increase from Twitter’s numbers.