One of the things that my new employer stressed to me when I was hired was, they wanted me to be Google Adwords certified. This was perfect! One of the reasons that I made this career change was to expand my horizons and continue to learn and grow as a person and professional. I am proud to say that I am officially Google Adwords Certified!
When I was at Visit Lake County, I knew what Google Adwords was and how important it was to have part of the marketing program. Due to the small staff and workload, we farmed this out to an agency to handle. I would provide them with keywords for each season, target audience, specific landing page for the ads, cost, etc. They would then manage the program. Now, I get to be on the other side of it, where I am managing the program, creating the ads, handling the bids/budget, and trying to generate as many conversions from Adwords for my clients as possible. Read more