The 2017 World Series between the Los Angeles Dodgers and Houston Astros kicked off on Tuesday night. The fall classic, no matter who is playing in it grabs my attention. Baseball is America’s past times and October baseball is one of the greatest sports joys. Clearly, one of the biggest stories from Game 1 was an ad, and it was the talk of social media during the game. The most prized ad real estate is the backstop behind home plate, it is the most visible spots in all of sports, as that spot is shown during every pitch of the game. YouTube game up with a clever way to utilize that spot, by having a banner advertising their YouTube TV.
Difference between SEO and SEM
Search engine optimization (SEO) and search engine marketing (SEM) can be a difficult concept to grasp. In short, SEO is about increasing the amount of website visits by getting your website to appear on the 1st page of the search results returned by the search engine (Google or Bing). While SEM is internet marketing that increases your website’s visibility through advertising on Google or Bing. There is a difference between the two and it is important to understand that difference. In this blog post, I will explain the difference of each and how they can help your website results.
Google Adwords Certified
One of the things that my new employer stressed to me when I was hired was, they wanted me to be Google Adwords certified. This was perfect! One of the reasons that I made this career change was to expand my horizons and continue to learn and grow as a person and professional. I am proud to say that I am officially Google Adwords Certified!
When I was at Visit Lake County, I knew what Google Adwords was and how important it was to have part of the marketing program. Due to the small staff and workload, we farmed this out to an agency to handle. I would provide them with keywords for each season, target audience, specific landing page for the ads, cost, etc. They would then manage the program. Now, I get to be on the other side of it, where I am managing the program, creating the ads, handling the bids/budget, and trying to generate as many conversions from Adwords for my clients as possible. Read more