It is easy to get caught up in content marketing. Rightfully so, content marketing is popular for good reason and I am a proponent for content marketing. In my last blog post I talked about the differences between SEO and SEM. Now, I am going to be talking about how convention and visitors bureau’s can develop content throughout their website to improve their SEO. One thing that I also notice on CVB websites is when you click on the dinning section or the hotel section of their site, there are a few sentences and then listings of all the the restaurants or accommodations in their destination. In this blog post, I am going to discuss how you can enhance those listing pages into dynamic content pages that helps your SEO and overall marketing.
CVB
Why Attend Another State’s Governor’s Conference On Tourism
Two weeks ago, I had the opportunity to attend the Georgia Governor’s Conference on Tourism. I had never attended another states Governor’s Conference on Tourism while I was working for a CVB in Illinois, as I only attended the Illinois Governor’s Conference on Tourism. I truly found it beneficial to go to another states Tourism Conference and learn about everything they are doing to attract visitors to their state, as well as network with other marketing and tourism professionals. Granted, I was attending the conference as a vendor (for my employer J Rudny, Interactive Design Solutions) and not as a marketer working at a Convention & Visitors Bureau (CVB), I still feel there were things I got out of the conference to help me grow as a marketer.