Well the big game is now over and the Philadelphia Eagles beat the New England Patriots. Not only was it a great football game for sports enthusiasts to watch, the Super Bowl commercials where also a step up from last year. For all of us who were interested in the commercials had a lot to talk about. It’s the one time a year, everyone watching discusses the ads live and the next day without know budget, client constraints, timeline or strategy. With this being one of the single biggest sporting events of the year, which receives massive viewership, it also makes it one of the top marketing opportunities for a variety of brands. At least brands that are willing to spending more than $5 million on a 30-second TV commercial. Below are my favorite commercials from the big game.
As more and more people cut the cable cord, the rise of television streaming has grown in popularity. The 2017 NFL season marked the first season of a partnership between Amazon and the league for streaming Thursday Night Football games. With one season now in the books, Amazon is reportedly looking to build of it’s first successful season, where they say viewership of the Thursday Night Game on 
You can experience almost anything in virtual reality. You can travel around the world. Even the Minnesota Vikings launched a virtual reality app with Oculus to engage with their fans and put them right in the middle of the action. The Vikings even incorporated into quarterback Teddy Bridgewater’s rehabilitation process. Bridgewater suffered a gruesome and had not played in a game since the 2016 preseason. The had a totally different offense scheme, so to get practice reps while he was rehabbing, he utilized the team’s virtual reality system to stay up to date with the new offensive scheme.
It may be the smallest city with an NFL team, but with a population of 104,000 it is the 3rd largest city in Wisconsin, and its’ about to get a huge economic boost. Not only are the Packers preparing to host an NFL Wildcard Playoff game at Lambeau Field this weekend, the City of Green Bay is prepping for an economic boost that will come crashing in. This is another example of how sports and tourism can help stimulate a local economy, especially in Green Bay, which already has a plethora of tourism attractions.