Recently, I was asked about creating a Social Media Plan for posting on Facebook. I can totally understand why there wasn’t one in place already or they were hesitant about creating one. By not having one, you can post what comes to mind that day or what you find ‘hot’ in your network. Finding something to post everyday without a plan will become difficult and you’ll find yourself posting just for the sake of posting. There won’t be rhyme or reason for your posts and you may not a return from those efforts.
Your business can not afford to miss out on the opportunity to influence the 68% of U.S. Adults who utilize Facebook. In this post, I will provide you with 3 reasons why you need to have a Social Media Plan.