Social Media

IGTV Video

How Brands Can Take Advantage of IGTV Video

Anthony

Video has always been king. This week Instagram rolled out it’s latest major updated with IGTV. This will allow users to upload videos of up to one hour in length. Previously users could only upload videos of a limit of one minute. Users can access IGTV Video on the Instagram homescreen or download the standalone app. This is a game changer for creators and marketers alike. Creators will be able to develop their channels with different videos that users can subscribe to and even put links in the description of their videos to drive traffic to their personal website or elsewhere.

Currently, there are no ads on IGTV, but in their announcement of the update, Instagram did mention that ads could eventually end up here. But that doesn’t mean this is not an additional place for brands to create and distribute long form videos.

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Social Media Plan

3 Reasons Why You Need a Social Media Plan

Anthony

Recently, I was asked about creating a Social Media Plan for posting on Facebook. I can totally understand why there wasn’t one in place already or they were hesitant about creating one. By not having one, you can post what comes to mind that day or what you find ‘hot’ in your network. Finding something to post everyday without a plan will become difficult and you’ll find yourself posting just for the sake of posting. There won’t be rhyme or reason for your posts and you may not a return from those efforts.

Your business can not afford to miss out on the opportunity to influence the 68% of U.S. Adults who utilize Facebook. In this post, I will provide you with 3 reasons why you need to have a Social Media Plan.

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Brewers Social Media; MLB Facebook Stream; Little League

Brewers, Cubs Provide Social Media Entertainment

Anthony

During a baseball game, most of the drama usually unfolds while the teams battle it out on the field. Whether it is a come from behind victory, the home run, a stellar pitching performance or a great defensive play. Consumers are catching the moment as it happens. When the teams are not playing, fans can stay in touch with what their favorite team by following them on social media. Fans usually follow their teams social channels to see highlights from the previous days game or get the lineup for next game. In reality, it is what teams do on social between those posts that keeps fans engaged and following.

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4 Ways Brands Can Use Twitter As A Customer Service Tool

Anthony

Twitter Customer ServiceTwitter makes it incredibly easy for brands to connect with their consumers and for people to connect with other people of the same interest from all over the world. It’s why I still love twitter today. I love connecting with people in my industry, participating in chats like #BlogChat or #TourismChat, and tweeting about the big game with other fans from around the world. One of the other reasons that I enjoy Twitter is for the customer service that brands can provide their customers. I recently experiences this first hand. When my AT&T internet promotion expired, after getting no where by calling, I turned to Twitter. I tweeted to them and within an hour I received a response, saying they had me covered and to DM them. I proceeded to DM with them back and forth and finally receiving a fantastic new promotion. They provided great customer service right through Twitter.

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Top 5 Things Brands Should Stop Doing On Social Media

Anthony

Top 5 Things Brands Should Stop Doing On Social MediaAs the new year is now in full gear, I have read numerous articles on Digital Trends and what to look for the upcoming year. The more I look around and notice that brand / businesses are still falling short on social media and digital. In order to advance digital in 2017, we first need to correct our mistakes and enhance what we were doing in 2016. Social Media has been around for awhile now, and many people managing brands Social Media channels have years of experience doing so, and should be well past the ineffective social media and digital habits. If you have not made any New Year’s Resolutions yet, there is still time to do so, and you and/or your business is still doing any of these, let’s make a resolution to stop and adopt better practices, strategies and become better marketers.

Here are my social media, digital and web items that should be left in 2016.

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Why Twitter Is Still Relevant

Anthony

TwitterTwitter has always been my favorite Social Media network. You can interact with beat reports of your favorite sports team during the game, meet people from across the country in the industry you work in, network with people, share your expertise, interact with people while watching your favorite TV show or at a conference, and see what people are saying about a variety of topics. I love watching a game or a national event through my Twitter feed. It provides me with great insight into what is happening during the game or event, plus, it can be absolutely hilarious sometimes.

Which is why I thoroughly enjoyed Twitter during the presidential debates and feel that Twitter is still relevant. According to Twitter, the first presidential debate was the most tweeted about presidential debate ever, as there was fact-checking tweets, hilarious memes, a fantastic commentary from tweeters around the country. In recent weeks there has been a lot of speculation of a Twitter takeover, the engagement boost that the platform received should emphasis its’ strength.

But what makes Twitter so relevant during the debates and other live events?

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