Over 70% of marketers are planning to increase their content marketing efforts over their previous year. Gone are the days of creating a blog post and content based on what you think your customers are interested in. It is critical for you to look at your data / analytics and see what your customers are looking at and searching for. We live in a digital world and now is the time to think about how data is playing a role in your content marketing strategy.
The goal of your content marketing strategy, whether it is a blog post, Youtube video or social media post is the same, to get that piece of content in front of the right decision makers so they come to your website and make a purchase. I am going to talk about putting data at the heart of your strategy and how it can help your content marketing.