Even in today’s digital world, the consumer wants to feel like the brand is talking specifically to them. Human interaction through the screen has become more important than ever. Your content marketing creates a direct path to the consumer and can touch them at the right point in the buying cycle. I wouldn’t say that it’s the year of personalization, but people don’t mind being interrupted with a brand message as long as it is on point and interesting. Personalization in your content marketing will help you foster a deeper relationship between your brand and product and your consumers. By personalizing your marketing tactics, you are tailoring your messages to your audience you are able to identify your customers needs.
It’s that time of year. When marketers send out e-newsletters in droves, announcing Black Friday deals, store hours, when Santa will be at their location, flights to get home for the holidays, etc. My inbox gets filled up more this time of year, than any other time. The holiday season is upon us.
I was recently asked if I would be a conversation starter for the Social Media Roundtable discussion at the PR Council of Lake County meeting this upcoming Thursday. I use to be the chair of this amazing group of people, so it is always a privilege to share my knowledge with the group and learn what they are working on and how we can help each other. Anytime I start a topic on Social Media, marketing, blogging, etc, I always start by asking, who in attendance has a Content Strategy.