4 Easy Ways to Personalize Content Marketing Strategy

4 Easy Ways to Personalize Content Marketing Strategy

Even in today’s digital world, the consumer wants to feel like the brand is talking specifically to them. Human interaction through the screen has become more important than ever. Your content marketing creates a direct path to the consumer and can touch them at the right point in the buying cycle. I wouldn’t say that it’s the year of personalization, but people don’t mind being interrupted with a brand message as long as it is on point and interesting. Personalization in your content marketing will help you foster a deeper relationship between your brand and product and your consumers. By personalizing your marketing tactics, you are tailoring your messages to your audience you are able to identify your customers needs.

Here are 4 easy ways to personalize content marketing strategy

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How Marketers can use Data to Create Compelling Content

How Marketers can use Data to Create Compelling Content

Over 70% of marketers are planning to increase their content marketing efforts over their previous year. Gone are the days of creating a blog post and content based on what you think your customers are interested in. It is critical for you to look at your data / analytics and see what your customers are looking at and searching for. We live in a digital world and now is the time to think about how data is playing a role in your content marketing strategy.

The goal of your content marketing strategy, whether it is a blog post, Youtube video or social media post is the same, to get that piece of content in front of the right decision makers so they come to your website and make a purchase. I am going to talk about putting data at the heart of your strategy and how it can help your content marketing.

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Why Email Marketing is Crucial to your Marketing Strategy

email_marketingIt’s that time of year. When marketers send out e-newsletters in droves, announcing Black Friday deals, store hours, when Santa will be at their location, flights to get home for the holidays, etc. My inbox gets filled up more this time of year, than any other time. The holiday season is upon us.

E-mail marketing should be one of the pillars of your content marketing strategy. Social Media is great to mention your Black Friday deals, holiday items, etc, but as a marketer I like to think of Facebook and Twitter, etc, as rented platforms. Everybody’s favorite past time is complaining about the changes that Facebook makes to it’s platform, how brands are not getting the organic reach as they have in the past, etc. Technology changes fast and there are new social media platforms coming out just as fast; that consumers are flocking too. Everyone is always trying to be on the next great thing. These platforms can go away at any moment and everything you have built will be gone. Don’t get me wrong, social media is an extremely important component to your marketing strategy.  Read more

How your Content Strategy Can Help your Social Media and Traditional Marketing.

Creative-Content-Marketing-MechanicsI was recently asked if I would be a conversation starter for the Social Media Roundtable discussion at the PR Council of Lake County meeting this upcoming Thursday. I use to be the chair of this amazing group of people, so it is always a privilege to share my knowledge with the group and learn what they are working on and how we can help each other. Anytime I start a topic on Social Media, marketing, blogging, etc, I always start by asking, who in attendance has a Content Strategy.

When I ask this question, I get a good feel for the attendees knowledge and expertise level, but I usually receive a 50/50 response to sometimes 3/4 of the audience saying they have one. Which is good but is it working with their social strategy is the next thing that is on my mind. Read more