As you know, I am big on content marketing and believe you should create content before an ad campaign. I feel that it is vital to the success of your overall marketing plan and affects your traditional advertising, social media posts / ads, SEO and more. When I talk to people and they tell me, yeah we have content, we write blog posts, I always ask them how often they publish blogs and are they creating content on other pages of their website. When I first got started in marketing I thought I knew the concept of content marketing and what had to be done; content marketing referred to blogs and traditional marketing was everything else being TV, radio, newspaper, billboards, etc. Bottom line, I was under the impression that content marketing started and stopped with blogging, but there is much more to it than that. I then changed my strategy and started creating content on every page of the website, creating “guides” and experiential content that was both evergreen and niche targeted.
Author: Anthony
What Brands Can Learn From the MLB’s Social Media Strategy
Baseball is back! To quote lyrics from the Go Cubs Go song, ‘Baseball season’s underway, well you better get ready for a brand new day.’ With opening day today in Milwaukee, I want to take a look at what businesses can learn from MLB to correctly do social media. I am Brewers fan, so I am biased to their social media. First, I was happy for the Cubs that they won the World Series in 2016. It was cool to see the city so electric, was extremely awesome. I remember the Brewers playoff run in 2011, going to all the home games and feeling the city pounding beneath my foot. It’s what playoff baseball is all about and what baseball can do for a city.
Important Google Analytics Metrics to Track
“Marketing without data is like driving with your eyes closed.,” – Dan Zarrella, Hubspot. We all have heard that phrase, but in today’s marketing world, it’s all about data and targeting the right audience. All marketers know that Google Analytics provides an enormous amount of data, but it’s also extremely easy to get lost in there for hours. Today’s marketer is wearing 20 different hats, and may not have time to sit and analyze all of the data. Sometimes you just need the most important metrics. Without measurement, marketing is a guessing game. The content you are creating can be tailored to niche audiences just by looking at your analytics. Your overall marketing strategy will improve by developing and adapting it per your analytics.
Important Google Analytics Metrics to Track
How Storytelling Connects Your Brand With Your Audience
In my recent posts, I have discussed why brands need a content strategy, 5 Content Marketing Do’s and 5 Content Marketing Don’ts. Obviously, creating content to tell your brand’s story is something that I am passionate about and feel that all brand’s should be doing. Storytelling is a part of our everyday experiences, from the news we watch, the sports we consume, to our conversations with others, etc. Every brand has a story to tell, and telling those stories allows them to connect with consumers through shared experiences. Storytelling isn’t just about writing a blog post or adding content to a page on your site, it’s about extending that story, through memes, photos, videos, and connecting with the audience. Consumers like to connect with and share stories that tug at their emotions. In tourism, by telling the story of spring break or summer vacation in your destination, you are hitting on the consumers emotions of what they envision their vacations to be.
How to Properly Use Hashtags – The Do’s and Don’ts
It’s 2017, and hashtags are every where. They are on television shows, award shows, sporting event telecasts, advertisements, etc; for viewers to connect with other people around the world on their social media accounts who are watching the same show. Basically, allowing you to connect with and engage other online users bases on a common theme or interest. In today’s world, hashtags have a place on all of the popular social media channels, including, Facebook, Instagram, Twitter, and Pinterest. Utilizing hashtags is the most popular means of categorizing content on social media. It allows for your own content to be discovered, and makes it easier for you to find relevant content from other people and brands. Still, the most effective use of hashtags has become the organization they provide online; tracking and participating in social media discussions.
5 Content Marketing Don’ts
Early this week I wrote about 5 Content Marketing Do’s to help you create better content and generate visitors to your website. I believe that content marketing is the backbone to any marketing strategy. When I worked at a Convention and Visitors Bureau, I created a content marketing strategy that was the pillar of our overall marketing strategy. By doing that, I was able to increase our web traffic by 35% year over year and our organic traffic by over 20%. The content on our website pages and from our blog, provided with us a stronger social media strategy, increased SEO, and better storytelling of our destination / brand.
In today’s marketing world, quality content is the best way to increase your search rankings, and gain consumers’ attention. Instead of just boosting your website stats for a day, a month or short term such as a marketing campaign that only runs in the summer, content marketing is an ongoing source of sustenance for a brand. Content is evergreen in nature, but should include a mix of niche posts / stories. Content marketing is about offering information your consumers want. You already read about the 5 Content Marketing Do’s, no we want to talk about the 5 Content Marketing Don’ts.