The 2017 World Series between the Los Angeles Dodgers and Houston Astros kicked off on Tuesday night. The fall classic, no matter who is playing in it grabs my attention. Baseball is America’s past times and October baseball is one of the greatest sports joys. Clearly, one of the biggest stories from Game 1 was an ad, and it was the talk of social media during the game. The most prized ad real estate is the backstop behind home plate, it is the most visible spots in all of sports, as that spot is shown during every pitch of the game. YouTube game up with a clever way to utilize that spot, by having a banner advertising their YouTube TV.
Advertising
Why Brands Should Create Content Before An Ad Campaign
As you know, I am big on content marketing and believe you should create content before an ad campaign. I feel that it is vital to the success of your overall marketing plan and affects your traditional advertising, social media posts / ads, SEO and more. When I talk to people and they tell me, yeah we have content, we write blog posts, I always ask them how often they publish blogs and are they creating content on other pages of their website. When I first got started in marketing I thought I knew the concept of content marketing and what had to be done; content marketing referred to blogs and traditional marketing was everything else being TV, radio, newspaper, billboards, etc. Bottom line, I was under the impression that content marketing started and stopped with blogging, but there is much more to it than that. I then changed my strategy and started creating content on every page of the website, creating “guides” and experiential content that was both evergreen and niche targeted.