As you know, I am big on content marketing and believe you should create content before an ad campaign. I feel that it is vital to the success of your overall marketing plan and affects your traditional advertising, social media posts / ads, SEO and more. When I talk to people and they tell me, yeah we have content, we write blog posts, I always ask them how often they publish blogs and are they creating content on other pages of their website. When I first got started in marketing I thought I knew the concept of content marketing and what had to be done; content marketing referred to blogs and traditional marketing was everything else being TV, radio, newspaper, billboards, etc. Bottom line, I was under the impression that content marketing started and stopped with blogging, but there is much more to it than that. I then changed my strategy and started creating content on every page of the website, creating “guides” and experiential content that was both evergreen and niche targeted.
Traditional Marketing
How your Content Strategy Can Help your Social Media and Traditional Marketing.
I was recently asked if I would be a conversation starter for the Social Media Roundtable discussion at the PR Council of Lake County meeting this upcoming Thursday. I use to be the chair of this amazing group of people, so it is always a privilege to share my knowledge with the group and learn what they are working on and how we can help each other. Anytime I start a topic on Social Media, marketing, blogging, etc, I always start by asking, who in attendance has a Content Strategy.
When I ask this question, I get a good feel for the attendees knowledge and expertise level, but I usually receive a 50/50 response to sometimes 3/4 of the audience saying they have one. Which is good but is it working with their social strategy is the next thing that is on my mind. Read more