Many marketers know how important it is to have a marketing strategy that includes traditional and non-traditional marketing methods. With the rise of digital, many marketers are leaning of social media marketing and relationship building to supplement other methods such as email marketing.
Email marketing is something that marketers have been doing for many years, and some are saying that it is an outdated marketing method that doesn’t hit the mark like it once did. Well, guess what? Emails still work and it’s an effective way to reach consumers who want to hear from you.
Here are 5 reasons why Email Marketing is still effective
1. Allows for Personalization and Targeted Messaging
When consumers sign up for your email list, they usually provide you with their first name and their interests. This allows you to put the right content in front of the right consumer at the right time. You can also segment your email list a variety of ways including by interest and where they are in the buying journey. By segmenting the list, you are putting the right content and product in front the buyer at the right time. When you segment and personalize your eblasts, you will greatly strengthen your email marketing campaign. The days of sending the same eblast to every person on your email list are long gone, it is all about making the buying experience personal for the consumer.
2. Reaches Mobile Users
One reason that email marketing is an important marketing tactic is because it reaches consumers on their mobile devices. According to emailmonday, 61% of email opens occur on mobile and 75% say they use their smartphones most often to check their email. With consumers spending more time on the mobile devices and 3 out of 4 people checking their email their, it is important to reach the consumer where they are most often. Consumers are even making purchases via their mobile device.
3. Increases Brand Awareness
We can increase our brands awareness and build relationships with consumers every day on our social channels. But, when you have a consumer who has provided you with their email address, it takes it to another level of engagement. The consumer has then demonstrated a level of commitment to your brand by allowing you to send them a message directly to their inbox, which many people holding their inbox as a sacred place. This will allow you, the brand, to increase that level of interest with your customer and help keep you on the top of their mind. With email marketing you don’t just want to sell, sell, sell them in your messaging. Remember the consumer and what their interests are and the brand. As marketers we want to tell our story in the message and offer the consumer something of value for subscribing to your email list.
4. Remain in Contact with Loyal Audience
Email marketing allows you to keep your customers of informed of everything you have going on. These customers have a made a commitment to receive messages from you since they signed up for your email. You want to provide them with value, something worth reading. One way to do this, is give them something that not every one would receive. That could be a coupon for 20% off their next purchase or some sort of special offer. You also want to provide them with information about that brand, what the company is up to, etc. Your customers will really enjoy being treated as if they are part of the team, as long as you provide them with worth content, it will boost engagement and increase sales.
5. Easy to Measure Results
Whatever platform you are using to send your eblasts to your email list, it provides you with the ability to track what happens when you send out your email. You can track the open rates, click-through rates, bounce rates, what articles subscribers clicked on, unsubscribe / opt-out rates and more. Even the time and the day that you send your message out is important. This provides you with a clear picture of how your email campaigns are working, what to tweak in the future and what to remove all together from the message. It’s all about knowing what your customer is interested in and how they are interacting with the message you are providing them.
An email marketing campaign is an important part of your overall marketing strategy and should be utilized to provide high value communication to your loyal consumers.
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