I was honored to speak a few weeks back, at a Chamber of Commerce event on Social Media Marketing. The audience was small business owners and marketing and public relations professionals looking at incorporating Social Media into their marketing plans. What I found interesting was how many people were using Facebook and Twitter, but they were not tracking their online activity or did not have a Social Media strategy incorporated in their marketing plan.
The first thing that I tell business owners and marketing professionals is to make sure they have their Facebook page set-up as a business page and not as a personnel page. I still still a lot of business who have it set-up improperly and it is a pet peeve of mine. I cringe every time I see a person become friends with a business on Facebook instead of “liking” them.