As I was watching last Monday night’s College Football National Championship Game between Alabama and Georgia, I found myself wondering how much these schools and raking in financially from being in the game. After doing some research, I found out that the school doesn’t receive the financial windfall directly, as there was no additional compensation for the school competing in the national title game. Win or lose, Alabama and Georgia have already each earned $6 million for the respective conferences simply by playing in the the four-team College Football Playoff.
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Economic Impact of the National Championship Game in Atlanta
The College Football Playoff National Championship game won’t kick off until Monday night, and I have to say that ESPN has been the big winner of revenue with a lot of the bowl games on their network. Plus, the number of corporate sponsors and advertisers who paid millions of dollars to showcase their brand during college footballs biggest game. Outside of the Super Bowl, this has become one of the more prestigious sporting events. Not only that, the game will be huge in terms of economic impact for the city of Atlanta.
It has been reported that previous National Championship games have generated $100 million for the host cities. Even with this years’ National Championship game an essential home game for the University of Georgia, I don’t see why it wouldn’t generate that much for the City of Atlanta. This is a major event and big time event like this is great for cities to showcase themselves. This type of atmosphere has given Atlanta the opportunity to show off their city to people who have previously visited and encourage some people who haven’t been to Atlanta to visit.