The College Football Playoff National Championship game won’t kick off until Monday night, and I have to say that ESPN has been the big winner of revenue with a lot of the bowl games on their network. Plus, the number of corporate sponsors and advertisers who paid millions of dollars to showcase their brand during college footballs biggest game. Outside of the Super Bowl, this has become one of the more prestigious sporting events. Not only that, the game will be huge in terms of economic impact for the city of Atlanta.
It has been reported that previous National Championship games have generated $100 million for the host cities. Even with this years’ National Championship game an essential home game for the University of Georgia, I don’t see why it wouldn’t generate that much for the City of Atlanta. This is a major event and big time event like this is great for cities to showcase themselves. This type of atmosphere has given Atlanta the opportunity to show off their city to people who have previously visited and encourage some people who haven’t been to Atlanta to visit.