I am a huge sports fan. The drama. The intensity. That during a game you can jump on twitter, tweet your thoughts, and participate in discussion / banter with other sports fans. Participating in sports as a kid teaches you so much about teamwork, how success requires hard work, how to win with class and loss with dignity. But as a fan there are so many things you can learn from it as well, including leaderships lessons, marketing lessons, dealing with pressure and stress, and much more. Sports breeds competition and a lot can be learned and translated into everyday life from competing in athletics. Being a marketer myself, and someone who was not gifted with the talents to be a professional athlete but with dreams of being a marketer for a pro sports team, here are several valuable lessons I have learned from sports marketing.
The College Football Playoff National Championship game won’t kick off until Monday night, and I have to say that ESPN has been the big winner of revenue with a lot of the bowl games on their network. Plus, the number of corporate sponsors and advertisers who paid millions of dollars to showcase their brand during college footballs biggest game. Outside of the Super Bowl, this has become one of the more prestigious sporting events. Not only that, the game will be huge in terms of economic impact for the city of Atlanta.