Social Media Management Archives

Video has always been king. This week Instagram rolled out it’s latest major updated with IGTV. This will allow users to upload videos of up to one hour in length. Previously users could only upload videos of a limit of one minute. Users can access IGTV Video on the Instagram homescreen or download the standalone app. This is a game changer for creators and marketers alike. Creators will be able to develop their channels with different videos that users can subscribe to and even put links in the description of their videos to drive traffic to their personal website or elsewhere.

Currently, there are no ads on IGTV, but in their announcement of the update, Instagram did mention that ads could eventually end up here. But that doesn’t mean this is not an additional place for brands to create and distribute long form videos.

By now, everyone has seen the viral video of a passenger being taken off a United Airlines flight. What happened next is a text book example of how to do PR wrong. The United Airlines CEO’s inadequate response sparked even more outcry on social media. Now, I am not going to get into what they did wrong, but I am going to talk about why everyone organization, whether your a small business, tourism organization, or a large company, you need to have a social media crisis communication plan in place. It doesn’t matter how big your brand is anymore, social media gives us all the same opportunities to be creative, stretch our reach and engage with consumers from all over the world. if you’re prepared with the right crisis plan, a social media crisis can be transformed from a negative situation into yet another positive brand opportunity. Remember it takes 20 years to build a reputation and less than 5 minutes to destroy it. Your brand should be prepared for when a potential crisis occurs.