Even in today’s digital world, the consumer wants to feel like the brand is talking specifically to them. Human interaction through the screen has become more important than ever. Your content marketing creates a direct path to the consumer and can touch them at the right point in the buying cycle. I wouldn’t say that it’s the year of personalization, but people don’t mind being interrupted with a brand message as long as it is on point and interesting. Personalization in your content marketing will help you foster a deeper relationship between your brand and product and your consumers. By personalizing your marketing tactics, you are tailoring your messages to your audience you are able to identify your customers needs.
Here are 4 easy ways to personalize content marketing strategy
Distribute your Email Campaign as a human
When you send out a email to your email database, you want to make sure that it comes from an individual instead of from a generic marketing machine. This will help make your brand look human. As, consumers will feel like a real person is communicating with them and they are not just getting bombarded with an email. This will help develop a relationship between your business and the customer. One thing to remember is that the customer will stay loyal to your brand if they feel part of the culture. One of the oldest tricks in the book to personalize your email campaign is to start your emails by using the person’s name, ‘Hello Sally’ or ‘Hi Joe’. This can make a big difference, especially if you have a smaller budget.
Segment your Email Database
Your customers all do not want the same thing. So why send them a generic email blast? Each customer is different and wants a tailored message to fit their needs as they are all at a different point in the purchasing cycle. It’s important that you segment your database based on multiple personas to ensure that you are sending targeted messages to the right groups. Your customers will respond and you will have a higher open rate if you appeal to their interests.
Have Targeted Landing Pages on your site
A targeted landing page is basically a mircrosite within your current website that provides detailed information related to a certain campaign. These types of pages are effective not only for your email campaigns, but also for your Google Ads campaign. You can even tailor these landing pages to the personas of your target audience. By doing this, you add a personal touch and create an individualized experience for each customer.
Engage with your audience on Social Media
Social Media is a very powerful tool and can help you generate business if used properly. Don’t just make a post on your social channels. Engage with your audience by responding to their questions and liking their comments. Customers are using social media to do their primary research and make their buying decisions. It’s important to interact with them on the platforms that they are utilizing. Social media could be one of your best ways to establish a deep connection with your customers.
Don’t just create a marketing campaign that goes out to the masses. Develop an effective strategy that is personalized to create a bond between you and your customer. Continue the relationship by appealing directly to what they are looking for and keep them coming back to your site and brand.