Marketing Archives - Page 3 of 8

Super Bowl Commercials to Watch For

February 4, 2018February 4, 2018Anthony

Super Bowl LII is finally here. Sports enthusiasts are closer to seeing the Philadelphia Eagles square off versus the New England Patriots for the right to take home the Vince Lombardi Trophy. For advertisers and marketers, the big day has finally arrived where their creativity will be showcased for the world to see. The massive amount of people who will be viewing the big game, makes it one of the biggest marketing opportunities for brands. It is the one day a year that consumers actually look forward to seeing the commercials, and they even talk about them the next day. Well, if you are like my wife, you are probably looking forward to the Justin Timberlake halftime show more than anything.

Last One Touching Mercedes Benz Wins Car During Super Bowl

January 28, 2018January 28, 2018Anthony

The Super Bowl is a week away. Whether you are excited for the game itself, the commercials or the Justin Timberlake halftime show, like my wife is, either way many people will be watching as it is the biggest televised sporting event. Commercials, advertising, it’s the biggest event for marketers, where they launch new creative, and campaigns that can propel a company for the year. Sure you have heard the phrase, Last Man Standing, Mercedes Benz has taken that type of approach and theme into their Super Bowl commercial. There is a twist though, this will be a contest where the Last One Touching a car wins that car. That’s right, Mercedes Benz will giving away a car to the person who has his or her finger continuously placed on the top of the car on their smartphone screen the longest.

The NBA Making Big eSports Push

January 5, 2018January 5, 2018Anthony

The National Basketball Association are looking to stay ahead of the curve and tap into the exploding world of online gaming. Seventeen teams from the NBA will be part of the upcoming 2K League, a competition it created in partnership with the developer of the popular NBA 2K series. The new eSports league will kickoff its first season in May 2018. It’s a big deal for the gamers, and an innovative move by the NBA to expand its market.

Beginning in early 2018, gamers will start competing in “qualifiers” for a chance to be selected in early spring by the 17 NBA teams participating in the first-ever professional eSports league. Each team will be made up of five basketball gamers who will represent the NBA team. They’ll be official members of their respective organizations, which means they will get a contract and sponsorship deals, just like NBA players do.

The Importance of Visual Content Marketing

November 6, 2017Anthony

If you have not invested in visual content marketing yet, you should. Visual content can significantly boost the results of your digital marketing efforts. Marketers who have embraced quality visual content are reaping the rewards in terms of more fans, followers, site visitors, longer time on site, referral traffic, leads, clients, and revenue. As we head to the end of 2017, if you are not focusing on visual content in your marketing strategy, whether on social, email campaign, or your website, it’s time to restructure your plan to include an emphasis on visual content. In today’s digital age, visuals help tell your story. Visual content can be an incredibly powerful marketing tool, and one that helps your target audience remember you.

Travel Oregon Launches a Video Game and It’s Awesome

October 30, 2017November 5, 2017Anthony

Screenshot taken during my journey while playing the Travel Oregon game.

I am nostalgic for things from when I was a kid. Oregon Trail was one of the original video games for me, and one that I have found memories of. So, when I heard that Travel Oregon launched ‘Travel Oregon: The Game’ as a homage to the classic video game, I had to check it out. I spent some time Saturday morning playing the game, showing my wife and son the game, and having fun traveling along the Oregon coast in the game. It definitely brought back memories of playing the original game, and yet provided me with ideas and suggestions of things to do in Oregon for when my family travels there. Not only did it bring back memories, it was also engaging and educated me on what you can do in Oregon.

YouTube TV Ad During World Series

October 26, 2017Anthony

The 2017 World Series between the Los Angeles Dodgers and Houston Astros kicked off on Tuesday night. The fall classic, no matter who is playing in it grabs my attention. Baseball is America’s past times and October baseball is one of the greatest sports joys. Clearly, one of the biggest stories from Game 1 was an ad, and it was the talk of social media during the game. The most prized ad real estate is the backstop behind home plate, it is the most visible spots in all of sports, as that spot is shown during every pitch of the game. YouTube game up with a clever way to utilize that spot, by having a banner advertising their YouTube TV.