When new technology comes out or becomes hot, I like to test it personally and then figure out how it can be used for the brand. I think of what I would do with it to promote the brand, how it will benefit the brand and do we have time to incorporate it and do it well instead of just doing it because everyone else is doing it. If this is another social network, I think about how it will be incorporated in our strategy and how we will get people to follow us on this new network and be relevant.
Recently, for the first time, I decided to add Periscope to our wheelhouse and do some live videos when we are out filming creating our YouTube videos for Visit Lake County. The first video I did was 2 weeks ago, and it was on Six Flags Great America making their announcement of a new coaster coming in 2016. I figured this was a pretty easy and I could potentially have a decent attendance, especially with some coaster enthusiasts. As it turned out, I was quite surprised with how it went and the amount of people who were watching us live and interacting us. Read more