Difference between SEO and SEM

Difference between SEO and SEMSearch engine optimization (SEO) and search engine marketing (SEM) can be a difficult concept to grasp. In short, SEO is about increasing the amount of website visits by getting your website to appear on the 1st page of the search results returned by the search engine (Google or Bing). While SEM is internet marketing that increases your website’s visibility through advertising on Google or Bing. There is a difference between the two and it is important to understand that difference. In this blog post, I will explain the difference of each and how they can help your website results.

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