4 Reasons why your business should use video marketing

4 Reasons why your business should use video marketing

It’s no secret that video has become a staple in our everyday lives. Video marketing provides business both small and large with an attractive and shareable medium to connect with their audiences. YouTube is filled with content creators that promoting not only themselves but also brands. My son watches numerous videos on YouTube, from guys playing wiffleball leagues to kids building major league baseball stadiums made out of legos. Video is being consumed on all platforms, by all demographics.

Video is one of those must tools to have in your video marketing strategy. Plus, it nowadays it can be easy to create a short shareable piece of video content. Your marketing person can do it right on their cell phone. You strategy can also include Facebook live videos. Video is progressing rapidly and will continue to rise due to the ever changing digital landscape.

Here are 4 reasons why your business should utilize Video Marketing

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Difference between SEO and SEM

Difference between SEO and SEMSearch engine optimization (SEO) and search engine marketing (SEM) can be a difficult concept to grasp. In short, SEO is about increasing the amount of website visits by getting your website to appear on the 1st page of the search results returned by the search engine (Google or Bing). While SEM is internet marketing that increases your website’s visibility through advertising on Google or Bing. There is a difference between the two and it is important to understand that difference. In this blog post, I will explain the difference of each and how they can help your website results.

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