Baseball is back! To quote lyrics from the Go Cubs Go song, ‘Baseball season’s underway, well you better get ready for a brand new day.’ With opening day today in Milwaukee, I want to take a look at what businesses can learn from MLB to correctly do social media. I am Brewers fan, so I am biased to their social media. First, I was happy for the Cubs that they won the World Series in 2016. It was cool to see the city so electric, was extremely awesome. I remember the Brewers playoff run in 2011, going to all the home games and feeling the city pounding beneath my foot. It’s what playoff baseball is all about and what baseball can do for a city.
Social Media
How to Properly Use Hashtags – The Do’s and Don’ts
It’s 2017, and hashtags are every where. They are on television shows, award shows, sporting event telecasts, advertisements, etc; for viewers to connect with other people around the world on their social media accounts who are watching the same show. Basically, allowing you to connect with and engage other online users bases on a common theme or interest. In today’s world, hashtags have a place on all of the popular social media channels, including, Facebook, Instagram, Twitter, and Pinterest. Utilizing hashtags is the most popular means of categorizing content on social media. It allows for your own content to be discovered, and makes it easier for you to find relevant content from other people and brands. Still, the most effective use of hashtags has become the organization they provide online; tracking and participating in social media discussions.
5 Reasons Your Organization Should Blog (Regularly)
The longer I am on the agency side of things, the more often I witness marketers missing the boat with blogging, at least in the tourism industry. Granted, the majority of the websites I visit have a blog, it is then when I click on it, I notice that it hasn’t been updated in months, sometimes longer. Wait, what? One of the first things that I did when I started at Visit Lake County back in 2007 was launch a blog that was regularly updated. It was the back bone to my content strategy.
A blog doesn’t have to be 1,000 words or even 500 words every post. It can be several pictures with brief captions, videos, etc to tell the story of your brand. Many tourism organizations go on their local radio station to talk about upcoming events. I would think the person going on the radio would have their talking points about the events written down. BOOM! There is a blog post. Just like that. Already written, just put it on your website. For many execs who don’t “get it” when it comes to content marketing, their immediate response is, no way, we don’t have time. But for us marketers that have witnessed the power of a blogging regularly and a strong content strategy, the answer is; absolutely, you should be blogging regularly.
Here are my 5 reasons your organization should blog regularly.
Top 5 Things Brands Should Stop Doing On Social Media
As the new year is now in full gear, I have read numerous articles on Digital Trends and what to look for the upcoming year. The more I look around and notice that brand / businesses are still falling short on social media and digital. In order to advance digital in 2017, we first need to correct our mistakes and enhance what we were doing in 2016. Social Media has been around for awhile now, and many people managing brands Social Media channels have years of experience doing so, and should be well past the ineffective social media and digital habits. If you have not made any New Year’s Resolutions yet, there is still time to do so, and you and/or your business is still doing any of these, let’s make a resolution to stop and adopt better practices, strategies and become better marketers.
Here are my social media, digital and web items that should be left in 2016.
Why Twitter Is Still Relevant
Twitter has always been my favorite Social Media network. You can interact with beat reports of your favorite sports team during the game, meet people from across the country in the industry you work in, network with people, share your expertise, interact with people while watching your favorite TV show or at a conference, and see what people are saying about a variety of topics. I love watching a game or a national event through my Twitter feed. It provides me with great insight into what is happening during the game or event, plus, it can be absolutely hilarious sometimes.
Which is why I thoroughly enjoyed Twitter during the presidential debates and feel that Twitter is still relevant. According to Twitter, the first presidential debate was the most tweeted about presidential debate ever, as there was fact-checking tweets, hilarious memes, a fantastic commentary from tweeters around the country. In recent weeks there has been a lot of speculation of a Twitter takeover, the engagement boost that the platform received should emphasis its’ strength.
But what makes Twitter so relevant during the debates and other live events?
My big game commercials reaction
At first I was kind of underwhelmed by the big game commercials. That was, until I saw the Doritos Baby commercial, as a father I could relate and my wife and I both laughed out loud when we watched it. We actually both agree that was our favorite commercial. For me, that was until the third quarter of the game, when the Toyota Prius bank robbery chase commercial aired. Now, I am I a little biased on this one because some of the highway chase scenes were filmed on the Amstutz Highway in Waukegan, IL and you see the city of Chicago.