Anthony Haag - Page 5 of 16

How Social Media Has Changed Live Sports Marketing For Brands

February 28, 2018Anthony

The 2018 Winter Olympics in Pyeongchang just ended and it was one of the most buzzed about Olympics from what I recall, and it was due to social media. The evolution of social media has opened up previously inaccessible topics on the Olympic Village conditions, the stories of Olympians, and interacting with Olympians that viewers did not have access to before. How we engage with athletes, share our passion for the competition we are witnessing and interact with sports has changed dramatically. Brands are generating exposure by joining the conversation during live sporting events.

What Marketers Can Learn From Sports Marketing

February 21, 2018Anthony

I am a huge sports fan. The drama. The intensity. That during a game you can jump on twitter, tweet your thoughts, and participate in discussion / banter with other sports fans. Participating in sports as a kid teaches you so much about teamwork, how success requires hard work, how to win with class and loss with dignity. But as a fan there are so many things you can learn from it as well, including leaderships lessons, marketing lessons, dealing with pressure and stress, and much more. Sports breeds competition and a lot can be learned and translated into everyday life from competing in athletics. Being a marketer myself, and someone who was not gifted with the talents to be a professional athlete but with dreams of being a marketer for a pro sports team, here are several valuable lessons I have learned from sports marketing.

NASCAR Track Forms Its Own eSports Team

February 20, 2018Anthony

This past Sunday was the running of the 60th Daytona 500. The Great American Race. I am not the biggest racing fan, but every year I tune in to watch NASCAR’s biggest race of the year. I like to hear what changes are made to the sport every year, and what new technology that is brought to the sport from the broadcast networks. This year, I found out that not only are NASCAR teams working on an esports venture that would hold racing video game tournaments held at tracks during event weekends, but the track Richmond Raceway is the first track to form an esports team.

My Favorite 2018 Super Bowl Commercials

February 6, 2018Anthony

Well the big game is now over and the Philadelphia Eagles beat the New England Patriots. Not only was it a great football game for sports enthusiasts to watch, the Super Bowl commercials where also a step up from last year. For all of us who were interested in the commercials had a lot to talk about. It’s the one time a year, everyone watching discusses the ads live and the next day without know budget, client constraints, timeline or strategy. With this being one of the single biggest sporting events of the year, which receives massive viewership, it also makes it one of the top marketing opportunities for a variety of brands. At least brands that are willing to spending more than $5 million on a 30-second TV commercial. Below are my favorite commercials from the big game.

Super Bowl Commercials to Watch For

February 4, 2018February 4, 2018Anthony

Super Bowl LII is finally here. Sports enthusiasts are closer to seeing the Philadelphia Eagles square off versus the New England Patriots for the right to take home the Vince Lombardi Trophy. For advertisers and marketers, the big day has finally arrived where their creativity will be showcased for the world to see. The massive amount of people who will be viewing the big game, makes it one of the biggest marketing opportunities for brands. It is the one day a year that consumers actually look forward to seeing the commercials, and they even talk about them the next day. Well, if you are like my wife, you are probably looking forward to the Justin Timberlake halftime show more than anything.

Last One Touching Mercedes Benz Wins Car During Super Bowl

January 28, 2018January 28, 2018Anthony

The Super Bowl is a week away. Whether you are excited for the game itself, the commercials or the Justin Timberlake halftime show, like my wife is, either way many people will be watching as it is the biggest televised sporting event. Commercials, advertising, it’s the biggest event for marketers, where they launch new creative, and campaigns that can propel a company for the year. Sure you have heard the phrase, Last Man Standing, Mercedes Benz has taken that type of approach and theme into their Super Bowl commercial. There is a twist though, this will be a contest where the Last One Touching a car wins that car. That’s right, Mercedes Benz will giving away a car to the person who has his or her finger continuously placed on the top of the car on their smartphone screen the longest.