Viral Videos. They happen all the time but one simply does not go viral. Believe it or not, I hear, ‘we have a video coming out tomorrow, can you share it because we want it to go viral’. I do not laugh or shake my head, it is the new normal and they just may be taking orders from the higher ups. How can you blame them for wanting eyes on their video? Everyone wants that when they publish a it to Facebook or YouTube.
I believe that many videos that go viral, do so because of timing, current events and luck. With that said, the goal should never be to go viral. Too many marketers and brands go for the Hail Mary, rather than utilizing Google Analytics and social insights to drive more engagement. Usually, the video that is launched is not backed with the appropriate content strategy or fits within the current strategy. Brands, marketers and upper management are obsessed with the big view video that ultimately has a short lifespan. Read more