It’s no secret that video has become a staple in our everyday lives. Video marketing provides business both small and large with an attractive and shareable medium to connect with their audiences. YouTube is filled with content creators that promoting not only themselves but also brands. My son watches numerous videos on YouTube, from guys playing wiffleball leagues to kids building major league baseball stadiums made out of legos. Video is being consumed on all platforms, by all demographics.
Video is one of those must tools to have in your video marketing strategy. Plus, it nowadays it can be easy to create a short shareable piece of video content. Your marketing person can do it right on their cell phone. You strategy can also include Facebook live videos. Video is progressing rapidly and will continue to rise due to the ever changing digital landscape.
Here are 4 reasons why your business should utilize Video Marketing
Creating videos has always been an interest of mine, ever since I was a little kid I thought I would end up as a TV broadcaster. I have been extremely fortunate to be able to incorporate my interest in video into my marketing career.
Music is a lifeblood. These first 2 videos were music videos I masterminded during my 9 years at Visit Lake County. The first one of the final video to the Lake County Song search that I created and generated 75K views on social media the first week of the videos launch. The video is set to the tune of the contest’s winning song, sung by Dylan Kroll. The second one is the first music video that I orchestrated was set to the tune of the American Authors hit single, Best Day of My Life, that we had Lake County artist Justin Yates sing.
Lake County Song Search final video. You can read all about it here.
Visit Lake County - 'Best Day of My Life' Music Video
I was able to put my broadcasting knowledge and reporter dreams to use during my 9 years at Visit Lake County, as the mastermind behind their video strategy and host of the Enjoying the Ride Around Lake County webisode series.
I was finally able to do a Facebook Live video recently on an organization’s page. I was more excited about this than I probably should have been. I have been itching to do a ‘Live’ Facebook video ever since I heard they were launching it. I couldn’t wait for Facebook to feature live video beyond celebrities and verified pages, so that everyone can get in on the bandwagon. Live streaming has been around for a couple of years now, but really caught steam with Meerkat, and Periscope. Before I even used it, I thought this would be huge, especially when I was at Visit Lake County. Pages were already seeing an uptick in engagement when you uploaded a video directly to Facebook vs. posting the Youtube link. Read more →
Viral Videos. They happen all the time but one simply does not go viral. Believe it or not, I hear, ‘we have a video coming out tomorrow, can you share it because we want it to go viral’. I do not laugh or shake my head, it is the new normal and they just may be taking orders from the higher ups. How can you blame them for wanting eyes on their video? Everyone wants that when they publish a it to Facebook or YouTube.
I believe that many videos that go viral, do so because of timing, current events and luck. With that said, the goal should never be to go viral. Too many marketers and brands go for the Hail Mary, rather than utilizing Google Analytics and social insights to drive more engagement. Usually, the video that is launched is not backed with the appropriate content strategy or fits within the current strategy. Brands, marketers and upper management are obsessed with the big view video that ultimately has a short lifespan. Read more →