It’s no secret that video has become a staple in our everyday lives. Video marketing provides business both small and large with an attractive and shareable medium to connect with their audiences. YouTube is filled with content creators that promoting not only themselves but also brands. My son watches numerous videos on YouTube, from guys playing wiffleball leagues to kids building major league baseball stadiums made out of legos. Video is being consumed on all platforms, by all demographics.
Video is one of those must tools to have in your video marketing strategy. Plus, it nowadays it can be easy to create a short shareable piece of video content. Your marketing person can do it right on their cell phone. You strategy can also include Facebook live videos. Video is progressing rapidly and will continue to rise due to the ever changing digital landscape.
I was finally able to do a Facebook Live video recently on an organization’s page. I was more excited about this than I probably should have been. I have been itching to do a ‘Live’ Facebook video ever since I heard they were launching it. I couldn’t wait for Facebook to feature live video beyond celebrities and verified pages, so that everyone can get in on the bandwagon. Live streaming has been around for a couple of years now, but really caught steam with Meerkat, and Periscope. Before I even used it, I thought this would be huge, especially when I was at Visit Lake County. Pages were already seeing an uptick in engagement when you uploaded a video directly to Facebook vs. posting the Youtube link.