With every business from private to public to non-profit, including tourism organizations, producing more content today than they did last year, it is important for marketers to understand the difference between content and content marketing. Everyone is creating content. But with content marketing, you’re attracting an audience to a brand-owned destination versus interrupting an audience on another platform. Many businesses are creating content that supports the brand or products they sell, not because it meets the customers need. The problem with most of this content is that it isn’t created for the audience you are trying to reach, engage and convert. Stop creating content that sells. Stop creating campaigns that have a short shelf life. Start creating content that is helpful and lasts more than your traditional campaigns. Create evergreen content that can be used over time.
Author: Anthony
Social Media Crisis Communication Tips in the Digital World
By now, everyone has seen the viral video of a passenger being taken off a United Airlines flight. What happened next is a text book example of how to do PR wrong. The United Airlines CEO’s inadequate response sparked even more outcry on social media. Now, I am not going to get into what they did wrong, but I am going to talk about why everyone organization, whether your a small business, tourism organization, or a large company, you need to have a social media crisis communication plan in place. It doesn’t matter how big your brand is anymore, social media gives us all the same opportunities to be creative, stretch our reach and engage with consumers from all over the world. if you’re prepared with the right crisis plan, a social media crisis can be transformed from a negative situation into yet another positive brand opportunity. Remember it takes 20 years to build a reputation and less than 5 minutes to destroy it. Your brand should be prepared for when a potential crisis occurs.
5 Tips For A Better Business Blog
Blogging is one of the most valuable tools that businesses have to engage with their present and future customers. There are many benefits for businesses / organizations to be blogging, especially if you are a tourism organization. When I create a content marketing strategy, blogging is one of the pillars of that strategy. It provides content for us to post on our social media channels, in our newsletters, provides content on our site that helps increase our organic search, and keeps consumers coming back. It is of my opinion that organizations should publish a blog at least once a week, but realistically, I had our tourism organization publishing a blog 3 times a week. Which had a huge impact on our social media marketing, website stats and SEO. There are many reasons why blogging is beneficial for your business.
Key Strategies to Increase Your Destinations Music Tourism
When I started in the tourism industry 10 years ago, at the first conference that I attended, I heard Bill Geist talk about music tourism. Throughout my years in the industry, I heard him talk about this topic numerous times. Music is a powerful means of connecting people. It bridges linguistic and cultural divides, and is a vehicle for identity and expression like no other. As a tourism marketer this seemed to resonate with me. I started to think about my own experiences with music and how it affected me when I work conferences. It really came to light when I attended a conference in Indianapolis and at night a lot of the attendees where at a dauling piano bar with a ton a locals on Thursday night, and the place was packed. It is widely known that music and travel go hand in hand with each other.
4 Ways Brands Can Use Twitter As A Customer Service Tool
Twitter makes it incredibly easy for brands to connect with their consumers and for people to connect with other people of the same interest from all over the world. It’s why I still love twitter today. I love connecting with people in my industry, participating in chats like #BlogChat or #TourismChat, and tweeting about the big game with other fans from around the world. One of the other reasons that I enjoy Twitter is for the customer service that brands can provide their customers. I recently experiences this first hand. When my AT&T internet promotion expired, after getting no where by calling, I turned to Twitter. I tweeted to them and within an hour I received a response, saying they had me covered and to DM them. I proceeded to DM with them back and forth and finally receiving a fantastic new promotion. They provided great customer service right through Twitter.
Why I Value Experiences Over Things
I decided to take a break from writing about my marketing thoughts and mix it up a little bit and write about why should spend on experiences not things. As you know, travel is important to me. Not only because it’s the industry that I cut my marketing teeth in, but because when I was growing up, my memories are of my parents piling us in the care and taking us on trips around the country. It’s something that I will never forget and something that I want to give my family. We all work hard every day for our money. After we take care of our regular expenses we all wonder what to do with whatever we have remaining? Do we save for family getaway? Take our kids to a ballgame? Purchase the latest and greatest tech gadget? That’s the secret to our happiness, whatever we do with that extra that we have. The trouble that I have when I purchase things, is that the excitement fades and I have buyers remorse. But when I purchase an experience, that excitement stays with me for awhile.