Brewers Social Media; MLB Facebook Stream; Little League

What Professional Lessons you can learn from Little League

My son recently completed his first year of Little League Baseball and I was fortunate to assist in coaching the team. As I look back on a successful season for my season, I can’t help but think of things that he learned that he can take with him throughout life. I believe that sports and being part of a team are a beneficial part of a kids life as they are growing. They can really learn a lot from it.

From the beginning my son set loft expectations; he wanted to play in the All-Star Game, play in the tournament championship game, and get a trophy. Pretty high expectations for someone who this was their first year in organized baseball. As a parent I learned to manage those expectations, while he learned what it took to achieve his goals. I fully believe that the lessons my son learned in his first year are lessons that will be with him throughout his life.

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Marketing Lessons from the World Cup

Marketing Lessons from the World Cup

Every four years the world comes together to cheer for their country in the World Cup. It is one of the biggest sporting events in the world. With soccer’s biggest event in full swing, advertisers are putting their best efforts forward to dazzle consumers. The world’s biggest event provides marketers with the opportunity to learn from some of the biggest brands. Sports participation has many benefits, but let’s take a look at the lessons marketers can learn from the World Cup and some of the biggest names in advertising.

3 Marketing Lessons from the World Cup

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Data Analytics

How Marketers can use Data to Create Compelling Content

Over 70% of marketers are planning to increase their content marketing efforts over their previous year. Gone are the days of creating a blog post and content based on what you think your customers are interested in. It is critical for you to look at your data / analytics and see what your customers are looking at and searching for. We live in a digital world and now is the time to think about how data is playing a role in your content marketing strategy.

The goal of your content marketing strategy, whether it is a blog post, Youtube video or social media post is the same, to get that piece of content in front of the right decision makers so they come to your website and make a purchase. I am going to talk about putting data at the heart of your strategy and how it can help your content marketing.

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IGTV Video

How Brands Can Take Advantage of IGTV Video

Video has always been king. This week Instagram rolled out it’s latest major updated with IGTV. This will allow users to upload videos of up to one hour in length. Previously users could only upload videos of a limit of one minute. Users can access IGTV Video on the Instagram homescreen or download the standalone app. This is a game changer for creators and marketers alike. Creators will be able to develop their channels with different videos that users can subscribe to and even put links in the description of their videos to drive traffic to their personal website or elsewhere.

Currently, there are no ads on IGTV, but in their announcement of the update, Instagram did mention that ads could eventually end up here. But that doesn’t mean this is not an additional place for brands to create and distribute long form videos.

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Social Media Plan

3 Reasons Why You Need a Social Media Plan

Recently, I was asked about creating a Social Media Plan for posting on Facebook. I can totally understand why there wasn’t one in place already or they were hesitant about creating one. By not having one, you can post what comes to mind that day or what you find ‘hot’ in your network. Finding something to post everyday without a plan will become difficult and you’ll find yourself posting just for the sake of posting. There won’t be rhyme or reason for your posts and you may not a return from those efforts.

Your business can not afford to miss out on the opportunity to influence the 68% of U.S. Adults who utilize Facebook. In this post, I will provide you with 3 reasons why you need to have a Social Media Plan.

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Photo Credit: techmeme, Amazon Alexa

Amazon Alexa Coming to a Hotel Room Near You

This past holiday season it seemed like everyone got either an Amazon Dot or an Amazon Echo. For the past couple of month, every time that I ask my Amazon Alexa a question I was always waiting for her to do an advertisement. It has been crossing my mind lately that voice search marketing is on the horizon or some how us marketers are going to figure out a way to take advantage of this technology. This week Amazon announced a new program called, Alexa for Hospitality. This program will bring Alexa to chain hotels across this nation.

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