How Brands Can Take Advantage of IGTV Video

How Brands Can Take Advantage of IGTV Video

Video has always been king. This week Instagram rolled out it’s latest major updated with IGTV. This will allow users to upload videos of up to one hour in length. Previously users could only upload videos of a limit of one minute. Users can access IGTV Video on the Instagram homescreen or download the standalone app. This is a game changer for creators and marketers alike. Creators will be able to develop their channels with different videos that users can subscribe to and even put links in the description of their videos to drive traffic to their personal website or elsewhere.

Currently, there are no ads on IGTV, but in their announcement of the update, Instagram did mention that ads could eventually end up here. But that doesn’t mean this is not an additional place for brands to create and distribute long form videos.

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3 Reasons Why You Need a Social Media Plan

3 Reasons Why You Need a Social Media Plan

Recently, I was asked about creating a Social Media Plan for posting on Facebook. I can totally understand why there wasn’t one in place already or they were hesitant about creating one. By not having one, you can post what comes to mind that day or what you find ‘hot’ in your network. Finding something to post everyday without a plan will become difficult and you’ll find yourself posting just for the sake of posting. There won’t be rhyme or reason for your posts and you may not a return from those efforts.

Your business can not afford to miss out on the opportunity to influence the 68% of U.S. Adults who utilize Facebook. In this post, I will provide you with 3 reasons why you need to have a Social Media Plan.

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Amazon Alexa Coming to a Hotel Room Near You

Amazon Alexa Coming to a Hotel Room Near You

This past holiday season it seemed like everyone got either an Amazon Dot or an Amazon Echo. For the past couple of month, every time that I ask my Amazon Alexa a question I was always waiting for her to do an advertisement. It has been crossing my mind lately that voice search marketing is on the horizon or some how us marketers are going to figure out a way to take advantage of this technology. This week Amazon announced a new program called, Alexa for Hospitality. This program will bring Alexa to chain hotels across this nation.

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Facebook set to stream 25 MLB Games this season

Facebook set to stream 25 MLB Games this season

With the 2018 Major League Baseball a quarter of the way through the season, Facebook and the MLB reached a deal to stream 25 afternoon games on the social network. This means that you will be able to watch those 25 games from anywhere by simply logging into your Facebook account on either mobile, desktop or TV. The MLB games will be available for free through Facebook’s Watch Tab, which is the site’s video hub for original and live content, and can be found through the news feed.

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Magical Marketing Lessons from Disney World

Magical Marketing Lessons from Disney World

As a kid I was fortunate enough to get to go to Disney World. It is something that every kid dreamed of. It is something that my wife and I wanted to do for our son, and I am extremely blessed to have been able to take our son there for Spring Break this year. Not only is it a once in a lifetime experience, it is the “happiest place on earth”.

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5 Reasons Content Marketing is Important for your Business

5 Reasons Content Marketing is Important for your Business

Content remains king. Like most businesses, your business are probably struggling with time to keep your blog and website content updated, what to post on your blog, and with how to speak to today’s consumers. Content marketing is not a new concept. Content marketing and storytelling are more than advertising, they are about showing your current and potential consumers who you are. It’s about creating content that provides value to your audience that is consuming it.

Today’s consumer receives their media differently than they did a few year ago. Plus, Social Media and Digital communication have transformed how businesses communicate with buyers. Rather than just putting together a brochure to hand out, marketers need to take that brochure a step further and put that brochure digitally in content form on their website. This was previously done by direct mail pieces and advertorial content in magazines. Today it is more important than ever for small businesses to have a content marketing strategy.

Here are 5 reasons your small businesses needs to do content marketing.

1. Boost Organic Search Visibility

Today, marketers are creating more content than they ever have before. Creating a ton of content is good, but what is even better is creating quality content that resonates with your consumers. This is an area that small businesses can level the playing field with their competitors and really stand out from the crowd. By creating content regularly, I don’t mean writing a blog post once a month, I mean posting content on your blog a couple times a week. By creating regular content you can boost your organic search visibility, and propel you to the top of the search results. With a content strategy focus on answering consumer questions and being helpful by providing them with the information that they are seeking, you will be become the authority on the topic and be a source of reference for them. Turning the consumer from a 1 time buyer to a brand supporter for life.

2. Increase Web Traffic

One of the main goals of every business, besides increasing sales, is to increase website traffic. One way to do this is by through content marketing. Creating regular content on your website is a must. The more content that you are able to produce, the more information you will be able to share on your social channels, the more links there will be to your business in the organic search results, and the more opportunities that potential consumers have to find you. Google has a tendency to prioritize new content and give presence to businesses / organizations that add fresh content regularly. Plus, businesses that have an active blog, have more indexed pages on the search engines that ones that do not. If you are not adding updated content regularly, you would be missing out on a ton of organic search traffic.

3. Build Consumer Loyalty

Once a consumer makes a purchase, you don’t want them to disappear and not come back. One way to keep them coming back is by providing great content. They have already bought a product from you so they do not need the hard sell, they want to learn about new products and offerings and to learn something about you that they may not have known before. Be helpful in your content and the consumer will keep coming back. This is the perfect opportunity for you to build a relationship with the consumer. Understand their wants and needs and solve their problem through your story. Consumers want to do business with a brand that they trust.

4. Content Builds your Brand

Everything that you do online is about building your brand. Content is every where today. Your billboard, radio or TV commercial may entice a consumer to come to your website, but your content will keep them on your site longer and keep them coming back for more. To do that, you need to create great content. Content can be anything from a blog post, Twitter post, Facebook or Instagram update, or a YouTube Video, you just have to have it all working together. Creating content is today’s version of word of mouth advertising is a great way for you to introduce your business to new audiences and retain your past consumers. This will also help to get consumers talking and sharing about your business to their networks, which is a huge win.

5. Creates Longer Customer Retention

It is a lot easier to sell to an existing customer than it is to new customer. Once a person buys from you they are more likely to possibly like you on Facebook, follow you on Twitter or sign up for your newsletter. This allows you to keep those customers updated with new product offerings and services, tips and insights, and build a relationship with them, providing numerous upselling opportunities for you. Content allows you to talk with the customer long after they have purchased from you.

Content can be a very powerful tool in your marketing strategy. How are you using content in your marketing plan?

Brewers, Cubs Provide Social Media Entertainment

Brewers, Cubs Provide Social Media Entertainment

During a baseball game, most of the drama usually unfolds while the teams battle it out on the field. Whether it is a come from behind victory, the home run, a stellar pitching performance or a great defensive play. Consumers are catching the moment as it happens. When the teams are not playing, fans can stay in touch with what their favorite team by following them on social media. Fans usually follow their teams social channels to see highlights from the previous days game or get the lineup for next game. In reality, it is what teams do on social between those posts that keeps fans engaged and following.

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Be a Positive Role Model at your Kids Youth Sports

Be a Positive Role Model at your Kids Youth Sports

The spring youth sports season is upon us. Kids will be starting soccer, little league baseball or another team sport this season. As a parent, it is an opportunity for us enjoy watching our kids learn, be part of team, grow and enjoy playing a sport. There will parents, grandparents, siblings, your kids teammates parents, and opposing teams parents all watching from the sidelines. Who you will not find on the sidelines of your child’s sporting event are scouts from the Milwaukee Brewers or any professional sports team.

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How Social Media Has Changed Live Sports Marketing For Brands

How Social Media Has Changed Live Sports Marketing For Brands

The 2018 Winter Olympics in Pyeongchang just ended and it was one of the most buzzed about Olympics from what I recall, and it was due to social media. The evolution of social media has opened up previously inaccessible topics on the Olympic Village conditions, the stories of Olympians, and interacting with Olympians that viewers did not have access to before. How we engage with athletes, share our passion for the competition we are witnessing and interact with sports has changed dramatically. Brands are generating exposure by joining the conversation during live sporting events.

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